Starbucks, as a brand has been one of my all time favourite brands and yes, its in the top of my list of brands to work with some day too in the field of branding and marketing, if I get that opportunity to partner or associate with their brand in some way or the other.
I love their services, products, their coffee (Caramel Frap and Pumpkin spice latter are my fav) ambiance of their stores, the warmth of their employees, especially at the Horniman Circle STARBUCKS store in Mumbai, India where I am a regular since day one. (STARBUCKS Day one – Read the article here)
Found this interesting video from HIDDENCOSTS about their brand:Overall, when compared to the videos they have shared about many other global brands, the one about STARBUCKS is wonderful in terms of “What STARBUCKS does?”
Check out the video here:
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