Immersive marketing in today’s digital world, what does it mean?
In simple terms, ‘immersed’ is a term that is synonym with becoming completely involved with something.
In digital parlance today, when we say, “immersive experience” it’s creating a concept, product, application or even storytelling using consumer behavior insights and new age media tools so as to have a “connected immersive experience”.
The power of this process and marketing is such that the consumer becomes one with the brand’s vision of that service or product.
Eventually, we will be looking at the inevitable when consumers will slowly knowingly or subconsciously start demanding from brands to give them such connected experiences which takes them to the world of tomorrow as they try out the brand’s services and products empowered by ‘digital worlds”.
This BRIEF post is part of a new Category in my Blog starting today: “KIS – KeepItSimple”
I will be sharing such brief posts about important social media, brand marketing, digital marketing, new age media tools, consumer research insights, Internet of Things, Artificial intelligence, Artificial Intuition etc updates as and when they come up of if someone shares a query about the same with me.
In case you have any queries on any of the above mentioned topics, please feel free to drop me a comment on the same and will be extremely glad to revert at the earliest.
Have a wonderful week ahead.