Nescafé declares the brand website dead and empowers social media conversations on Tumblr


Nescafé declares the brand website dead and empowers social media conversations on Tumblr

nescafe

Nestlé, one of the giants of the food industry, is trying hard to present a human face to its operations and products, and its latest move has been to convert its Nescafé.com website into a Tumblr blog. In announcing the news, Nescafé’s marketing chief Michael Chrisment said that “the dotcom is reflection of us talking to people; this approach is dead. It should be much more inclusive and allow conversations.” The new approach from the maker of the world’s most ubiquitous instant coffee will be to move all of its international and local websites to the Tumblr platform, “with the aim of building stronger relationships with younger consumers.”

Check out the complete article here at Verge

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Ananth V

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