Social media week #SMWMumbai kicked off with great panache


Social media week #SMWMumbai kicked off with great panache

“Day 1 – Event Highlights & Experiences”

On November 16th 2015, I geared up for an exciting day ahead.

Well, I am not talking about my birthday which fell on the same day, but rather the start of the grandest social media week & event of 2015 in Mumbai with the amazing “Social Media Week – SMW Mumbai” held in ISDI, Lower Parel, Mumbai, India on 16/11/2015.

Social Media Week Mumbai SMWMumbai #SMWMumbai ISDI
Social Media Week Mumbai SMWMumbai #SMWMumbai

The event was hosted by TATA MOTORS who at the entrance of SMW Mumbai had an exciting Augmented Reality (AR) booth placed wherein participants were taking their pictures in their own unique style and AR added the iconic Lionel Messi (TATA Motors New Brand ambassador) right besides each of our pictures as if he was right there standing with us. What’s more exciting was the fact that one of the organizers came to my seat in about 15 minutes of my picture being clicked and handed me this cool Frame. This campaign of TATA MOTORS was promoted with the hashtag #MadeOfGreat

Augmented Reality #MadeOfGreat TATA Motors Lionel Messi Ananth V
#MadeOfGreat TATA Motors Lionel Messi Ananth V

All set for @smwmumbai #SMWMumbai Grandest stage of all with @blogadda #socialmedia

Social Media Week Mumbai #SMWMumbai
Social Media Week Mumbai #SMWMumbai

Met some wonderful friends at the event:

With @join2manish #SMWMumbai @SMWMumbai Are you ready…. #socialmedia

#SMWMumbai Manish P & Ananth V SMW Mumbai
Manish P & Ananth V SMW Mumbai

Are you #madeofgreat I know Messi is! #SMWMumbai @SMWMumbai @blogadda getting started. @TataMotors

  • Opening Keynote: The Integration Challenge:
  • Hosted by Tata Motors
TATA Motors Social Media Week #SMWMumbai
TATA Motors Social Media Week #SMWMumbai

TATA Motors Marketing and management team kicked off the event:

The wonderful team of panelists discussed about the idea behind the #MadeofGreat campaign, the experience with the legendary Messi and lots more. Most importantly,
they shared insights on:
The WHY behind MESSI for TATA MOTORS as their Brand ambassador
TRUST,Pioneer & Cool (makes one feel good.Peer group connect) @TataMotors Making Brand impact @SMWMumbai #SMWMumbai

The discussed how in a total time of just 4 hrs the Iconic Messi helped them in creating awesome #madeofgreat campaign.

Few quotes from the panel discussion:

  • Its not about being an Influencer or Marketing,but today its all about “PARTNERSHIPS” Seemingly integrated
  • Dont bother about the TV space when everyone is sitting in the Digital Space. Power panel discussion
  • ROI is equally core when it comes to metrics with #socialmedia responses

MY TAKE on this: Connecting with Messi integrates feel of “Value/Cool/Professional” & with brand @TataMotors trust goes well with it.Feels right @SMWMumbai

  • Next Gen Social Insights: Technologies and Strategies to Connect Authentically
#SMWMumbai Social media week Bobby Umar Ananth V SMWMumbai
Bobby Umar Ananth V #SMWMumbai

The next session was on Thought leadership by Bobby Umar @raehanbobby I have been interacting with him online on Twitter since few years now, but its always wonderful to meet them in person, listen to their views, expertise, ideas and so much more.

Just then, during the break the TATA MOTORS team came and handed over the Frame of my AR picture with MESSI

Awesome Augmented Reality experience with Messi @SMWMumbai #SMWMumbai Dont miss it if you are #madeofgreat 🙂

Top Quotes from Bobby Umar:

  • Inform,educate,entertain & Inspire
  • Connect, create and build authetically

Women Hackers on Social – #SMHacker – The next session was yet another fantastic power panel – WOMEN POWER PANEL discussion:

Tanvi Bhatt, Dr. Falguni Vasavada-Oza, Mansi Zaveri
Tanvi Bhatt, Dr. Falguni Vasavada-Oza, Mansi Zaveri SMWMumbai Social media week Mumbai
  • Tanvi Bhatt Managing Director, Panache Studio
  • Dr. Falguni Vasavada-Oza Associate Professor, Marketing , MICA (Mudra Institute of Communications, Ahmedabad)
  • Mansi Zaveri kidsstoppress.com, Founder & CEO

Create, Collaborate, Share: How mobile connectivity is empowering collective creativity.

The next session was from Eric Edge from PicArts and it was spectacular:

PICARTS Eric Edge Social Media Week #SMWMumbai
PICARTS Eric Edge Social Media Week #SMWMumbai

How we take pictures & what we do with it is radically changing. With Eric Edge – Pic Arts https://twitter.com/@eedge

PICARTS Eric Edge Social Media Week #SMWMumbai
PICARTS Eric Edge Social Media Week #SMWMumbai
  • 44% millennials use camera & videos daily but 78% of them use it to create #socialmedia content~PicsArt: Eric Edge

Cult Brands 2.0: How Today’s Top Brands Breed Loyalty and Fanaticism – Stage is set for @suhelseth #SMWMumbai @SMWMumbai Cult Brands!

Favourite quote of the day was from Suhel Seth:

Life is so fast paced today, that even living in the moment is becoming difficult.

Interesting & related Links:

I had a wonderful day 1, how about you?

Were you there?

Do share your Comments, pictures, links or experiences of the same with me here too.

Would love to hear from all of you.

Be Well

Let’s Connect – Social Media Book –  Social Media MUMBAI WorkshopTwitter Facebook LinkedIn

Ananth V

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2 thoughts on “Social media week #SMWMumbai kicked off with great panache

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