This was my 6th Workshop on Digital Marketing and Social Media conducted for 3 Days with hands-on Training on March 4th, 5th and 6th 2016 in Mumbai.
During these 3 days of the Workshop course event, we were simultaneously monitoring our conversations which we were sharing online using the Hashtag #DigitalMarketingTD and the participants got to experience metrics, conversations, brand engagement, etc in real-time across users, countries and the numbers kept on increasing during these three days and it was exciting as it was happening LIVE.
Few core real-time workshop metric stats:
What was covered: Brief highlights:
- Influencer marketing – What can it do for your BRAND and for your customers
- Blog – Working on blog, its features and functions as a BRAND and Corporate Marketing Professional.
- Blog – SEO and what it means for your BRAND
- Blog – Social media optimization with Widgets
- Blog – Measuring Metrics and creating relevant strategies
- Content Marketing – What are the important elements in planning a content that will be right for you as BRAND
- Newsletter Subscription for your BLOGS – Email list and how to attract users to sign-up
- Embeding videos, Tweets and creating a professional looking Blog post
- SEO: What does it really mean and what can it do for your BRAND?
- SMO and SEO: Integrating the power of Social media optimization and creating relevant impact on Search engine optimization
- Google Adwords: Creating Relevant ADS – Step-by-step Guide
- Google Adwords: Creating and making an Ad LIVE
- Google Adsense – What can it do to monetize your blog
- Monetize your BRAND’s Blog the right way
- TRENDS in social media – Does it affect your ROI?
- Humanize Your BRAND with the RIGHT Social media conversations
- Case Study Approach – Step by Step – Generating ROI on Social media marketing
- Twitter: How to use it and become an influncer
- Twitter: Using Twitter to get paid as a BRAND or as a Marketing Professional
- Facebook: Creating Facebook ADS with the right target and demographics
- Facebook ADS: Creating and testing results LIVE on the Facebook AD created
- Facebook: Getting people to take you seriously as a BRAND on Facebook
- MOVE Over LIKES and FOLLOWS: Understanding what really matters for Your BRAND for Social media
- What did we do to get our first Client/Customer in India and Abroad using social media marketing as a Digital Agency – CASE STUDY analysis
- How does gamification affect Social media ROI: Actual sales based ROI Case studies – Hotel, Finance, travel industry
- Using Social media across industries and Countries during different Time-Zones and across demographics
- Do’s and Don’t of Social media as a BRAND
- METRICS – ROI on Brand
- Google Analytics – Understand from the clutter, which metrics matter to your brand
- Using the right social networking sites across multiple platforms: Facebook, Twitter, LinkedIn, Pinterest, Instagram, Slideshare etc – Which site matters for you and your customers
- CASE STUDY based approach and example of running a Mobile – geo integrated social media marketing campaign and actual ROI generation of sales, brand mentions using the same – How we did it – Step by step analysis.
- The Power of the RIGHT LANDING PAGE for your website
- What to do when SOCIAL MEDIA goes wrong or backfires for your BRAND
- LIVE hands-on experience in CREATING Your very own social media marketing campaign and testing it Live across platform with monitoring and only as per process, protocols, steps, guidelines from the trainer (this is specially designed and created based on this 3 days workshop)
- TEST Session: Understanding what you have understood from the session
- The power of ROI using Social media and Digital marketing
- Q & A
By the end of the third day we had:
485 posts across 48 users with 185,443 reach and engagement with a power packed 18,96,945 impressions in real-time using the hashtag #DigitalMarketingTD
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