Using Automated tools,embracing Big Data for higher quality life and rich business solutions


Using Automated tools,embracing Big Data for higher quality life and rich business solutions

“We are already living in anticipation of the next moment, in other words, we are already living in the future in our minds”.

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This post looks into:

  • An actual case scenario of human errors and it’s obsession with technology, upgradation, that cost a big organization millions of dollars instead of focusing on the simple issue.
  • Channeling technology and automation to improve our lives and most importantly to help us THINK better and more! 
  • While empowering our organization with automation and predictive analysis, ensure to not miss the Big picture by limiting our queries to close ended questions.
  • Using Technology to empower not just our education, but also our “approach and way of learning“.

Here are few things that we can do today to ease our lives, improve our quality of life, empower customers with more customized solutions, free our mind and brain to THINK rather than worry about technology through customized automated solutions. 

Create a KRC: Knowledge Resource Center:

Information was and will always be the most powerful tool with mankind at any given point of time, there are no two ways about it.

So, while using Big Data metrics, consumer research insights and empowering analytics across digital space, as an organization; the first thing to do today is focus on knowledge acquisition followed by knowledge dissemination. Thereby, creating a content driven value-add solutions for your customers, prospects and end readers. 

Increase quality of life:

What has metrics and or automation to do with “increasing the quality of life”? Well, everything to be honest.

Why and How?

Every aspect of life has two sides to it. The good and of course the bane.

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Technology has always been in the line of fire at every stage, era and decade for it’s power to obliterate the world. But the rapid expansion of technology has empowered us as human beings to not only increase production, improve quality of products, reduce margin of errors, but also to make significant contribution in the field of health care, thereby being directly responsible for improving our lives. On similar lines, when brands and or organization’s understand analytics and metrics better, they can in turn understand their customers needs much better.

To give you a simple example, I recently met with a senior professional who was part of a research team from one of the biggest multinational corporations. They were into Housing, Infrastructure and related solutions. He expressed that they were having lots of issues from customers every now and then complaining about the quality of their houses which seemed to be growing in the past 2 years. To be precise, these issues and complaints were about “the walls of the houses“. He also told me that they had used every single technological upgradation to ensure that the quality of materials used in housing is state of the art. They had spent millions of dollars in the past 2 years across research about infrastructure innovations and changes, their head of department had visited 14 countries to see few other innovative projects and housing solutions, they had spent millions in upgrading technology related amenities for their customers like, state of the art security features, motion sensor lights and automated air conditioners that work based on the weather etc, but nothing seemed to improve or reduce the complaints. 

“Sometimes, we are so caught up and or obsessed with technology, that we miss the obvious”

I asked him two simple queries:

  • Were these complaint’s constantly coming from across the globe or a country or a specific city or even across specific locations? His response was: “Across the globe.” Now with this information, I could have just gone ahead with some other query, but I wanted to know more and as I pondered, I asked my second question, because somehow I felt, there was something missing wrt the locations even though he expressed that this was a general issue across the globe. So I asked:
  • Which locations? And he immediately took out his spreadsheet and shared few details. As he kept sharing the names of those locations, I started noting them down and realized, these were all tropical locations and as I kept asking few more queries wrt demographics, time or season’s when these issues seem to be more, I realized that people complained more during damp weather conditions and all these complaints were coming from locations that were coastal and or very closely located to the beach or ocean areas. And immediately, the executive’s eyes lit up as he realized that the paint (which was not the organization’s product) but was offered as a free solution to these housing projects were not taking into consideration the “type of paint” used. It seems certain types of paint though they look very glossy and or amazing, do not suit certain weather conditions, especially dampness in the walls. Which was overlooked by the company as they bought the paint in bulk across all their projects for a massive discount. But this “general or bulk discount” was ending up costing them more in terms of brand reputation and project quality.
  • Any and all information if received only in part is always an issue and concern. So, as an organization, get deep into customer insights and use it to understand what they perceive as value prior to making our own assumptions. Most importantly, do not let technology take you for a ride, rather sometimes think and use these tools only to help you save time to connect and understand the real problems. 

Machines are here to help and ease our lives, not increase our burden and dependency: Technology and automation, should enable us to achieve a much higher quality of life every single day especially since:

“We are already living in anticipation of the next moment, in other words, we are already living in the future in our minds”.

So this immediate and far off future needs to be a place where work is not just automated but provides us ample or enough free time to focus on our thinking and rely more on our experience while using technology to create a safer environment with better quality of results across industries and countries. 

I am reminded of a story from Henry Ford wherein a consultant was hired to report and share ideas to reduce cost, improve efficiency in their place of work. After a thorough scrutiny he told Henry Ford, that there is a man in the floor who is just sitting on his desk and not doing any work. To which Henry Ford responded, ‘Oh yes, he is hired to think!”.

With the obsession of depending on technology growing every day beyond control, I think, every organization now needs to have someone who is just there to, “think.” I am guessing, “Chief Thinking officer” might not be such a bad idea. Hiring a person who does not use tools or a bureaucratic or purely process oriented approach, but just their minds. Aha! Now that would be awesome. 

Education: Focus on using technology to increase participants to develop their strengths. Each individual has their own set of skills and weakness. Rather than focusing on rote learning or merely “what’s relevant today”, focus on topics that will help people literally grow as human beings and intelligent individuals (aren’t we supposed to be that species?) This will help us prosper in a world that is no longer obsessed with merely technology and automation, rather building each resource as a powerhouse on their own based on their skill sets and strengths.

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Move beyond AI when it comes to THINKING: Growing as a society: So as to not lose the information and reality behind the BIG PICTURE that is crucial in the process of THINKING ahead across all possibilities:

As we add up billions of data to the world of knowledge digitization rarely do we think of the consequences.

For eg. ROBOT’s! Or Bots or Artificial Intelligence. As more and more organization’s are adapting and integrating robot’s into their systems, there are those who are going beyond Artificial intelligence (AI). They are working on predictive analysis and related algorithms so that just like humans, robots can work and respond based on experiences and create a prediction of analysis, or what we call as gut feeling or intuition for us humans based on our past experiences. 

Here, while using technology and automation, we need to be very careful, for ensuring that such power tools are not restricted to coded flowcharts that STOP the questions when the closes ended responses are received from the third parties.

Why? because, not every time we receive an answer, it is the right answer we are looking for.

Here is an old and popular example of the ‘big picture’ that goes for a toss because of a wrong, unintentional close ended question that received an answer that wasn’t completely true but yet correct in it’s own way.

Once a couple went to a racetrack and bet over $100 each and lost 95% of their money. The next day, the husband said, ‘I am going back to the tracks to try my luck’ and added that ‘I am only going to use my remaining amount which was left out after yesterday’s loss’.

Now this was just $5.

His wife replied, ‘fine, go ahead and have a nice time.’

So the race was on and he had bet $5 in the first race. He won, so he bet again and this kept happening and he kept winning greater odds each time. Finally, his winning amount reached $50,000″.

He was excited to share this with his wife. As he was returning back home, he saw a game house which offered him to place similar bets on some other game. Since he was on a hot streak, he went and put his entire money and yes, he lost everything. The entire $50,000. 

When he returned home, his wife asked, what happened with the $5?

He thought for a moment and said, I lost the $5 too!

She wasn’t mad at him, now, why would she be. He had just lost only $5!

Now imagine this happening over a series of questionnaires added to a flowchart on a computer software system by an organization wherein the executive lost billions but it was overlooked or much worse, another team or department was blamed for this instead of the source!

I love working with brands and technology products, I won’t deny it. I honestly do, but not at the cost of human connect, conversations that help us learn more about each other, our strengths that can empower us complementing as a team in an organization and deliver the best possible solutions for the end users.

We need to be obsessed with technology but not at the cost of the power of the human mind.

So let’s think about this for a minute, shall we?

Do share your comments and views on this,would love to hear from you.

Be Well

Ananth V

Twitter  Facebook Social Media Book LinkedIn – Learn Social media digital marketing courses

 

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