#55SecsOrLess to read: Digital marketing strategies for consumer engagement and loyalty


55 seconds or less to read: 7 digital marketing strategies for customer engagement and brand loyalty


digital marketing strategy

  1. Customers today are no longer merely looking for deals and discounts but also for them to have a real connect with the brand, based on the brand message or a relatable product / service quality.
  2. Create a balanced strategy that connects customer touch-points, buyer persona with brand engagement in real-time & encourages user generated content.
  3. Bridge the gap between traditional and online channels with clear customer journey mapping.
  4. Inspite of digital, ensure there is a direct relationship with the end users with exceptional products/services and queries/feedback with quick response time online.
  5. Rather than trying to stand out, become one by embracing customer community as part of the brand message
  6. Focus on personalization with innovation, ease of delivery & payment, freemium & or related subscription models
  7. Empower customer research insights & analytics to understand & serve them much better

Data is the heart of a digital marketing campaign & content is the soul of a brand

Be Well

Ananth V

Let’s connect on: FacebookTwitterSocial Media BookCorporate Training Digital Marketing Social media ROI strategyWebsite

One thought on “#55SecsOrLess to read: Digital marketing strategies for consumer engagement and loyalty

  1. Nice post. I learn something more challenging on some different blogs every day and every time. It will always be stimulating to read content from other writers and practice a little something from their store. Thanks for sharing information regarding digital marketing

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