55 seconds or less to read: 7 digital marketing strategies for customer engagement and brand loyalty
- Customers today are no longer merely looking for deals and discounts but also for them to have a real connect with the brand, based on the brand message or a relatable product / service quality.
- Create a balanced strategy that connects customer touch-points, buyer persona with brand engagement in real-time & encourages user generated content.
- Bridge the gap between traditional and online channels with clear customer journey mapping.
- Inspite of digital, ensure there is a direct relationship with the end users with exceptional products/services and queries/feedback with quick response time online.
- Rather than trying to stand out, become one by embracing customer community as part of the brand message
- Focus on personalization with innovation, ease of delivery & payment, freemium & or related subscription models
- Empower customer research insights & analytics to understand & serve them much better
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