Burger King supports Mcdonald’s Cancer cause with “A Day Without Whopper”


Burger King supports Mcdonald’s Cancer cause with “A Day Without Whopper”

It’s a rare occasion when you see a competitor showcasing support for their biggest rival by joining hands. Well, that’s literally what happened here.

burger king mcdonalds cancer cause campaign whoopper massimplemx new

McDonald’s (McD) was doing a charity cause (apparently as they do every year) in Argentina, by donating a percentage of the proceeds from sale of the big mac on a particular day for cancer patients (children). (The video embedded below is from their 2017 campaign)

Burger King (BK), to showcase their support, said, they won’t sell their biggest seller WHOPPER on that day to get McDonald’s more footfalls and sales. Not only did Burger King do that, but they also encouraged customers who came to their counters and outlets to go and get the burger from McDonald’s on that particular day. To make it even more amazing, they went out there dressed in their iconic brand costume and even purchased a burger from McDonald’s.

Check out the video below, in which you can even hear one of the employees applauding BK’s support for their cause. Also, the original post from the source massimplemx. The video is from the upload date of the campaign of 2017

burger king mcdonalds cancer cause campaign whopper src massimplemx
IMG SRC “massimplemx”

Have you seen an ad lately and felt it was truly spectacular? Do share the link with me here in the comments below.

Be Well

Ananth V

Twitter  Facebook Social Media Book LinkedIn – Corporate Training Digital MarketingCoaching Digital Marketing Social Media ROI for Business

 

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