Why Analytics from Google, Facebook, Twitter, LinkedIn cannot be ignored


Measuring analytics from Google, Facebook, Twitter, LinkedIn

analytics data digital marketing strategy social media ROI ananth V
 
Creating digital marketing campaigns without analytics is like shooting a moving target in the dark
 
Insights are integral part of a customer journey, customer experience, affinities, awareness, decision making & buying process
 
Analytics / metrics from Google, Twitter, Facebook, LinkedIn, Youtube, Blogging platforms, Instagram etc provide in-depth analysis of not just prospects, online visitors, but also tells you about the response from end users to your content available online across platforms
 
Analytics is not about looking at data or numbers, but it is about “interpreting” it
 
We are living in age of information overload, so ensure to look only at that data which is relevant to your digital marketing strategy & goals
 
For eg, while tracking sales ROI, check “add to cart, proceed to payment”. For SEO, check how your keywords are ranking. For influencer marketing, social media contests see how much of it is in real-time from real prospects
 
Analytics across platforms tells you a lot about what type of content users & readers today find useful, interesting, resourceful
 
This also allows you to redesign your content strategy, digital marketing plan & focus more towards clear ROI based social media digital marketing campaign ideas

Feel free to connect with me online across social site links shared below and share your queries on digital marketing, Social Media ROI, leadership management, entrepreneurship, marketing, management, motivation and business strategies.

Be Well

Ananth V

Let’s Connect  ~ Website LinkedIn TwitterFacebook  – Online Training ProgramsOnline Training TutorialsCorporate TrainingSocial Media Book – Harvard Business Review Social Media Marketing

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