#55SecsOrLess to read: Digital marketing strategies for consumer engagement and loyalty

55 seconds or less to read: 7 digital marketing strategies for customer engagement and brand loyalty Customers today are no longer merely looking for deals and discounts but also for them to have a real connect with the brand, based on the brand message or a relatable product / service quality. Create a balanced strategy…… Continue reading #55SecsOrLess to read: Digital marketing strategies for consumer engagement and loyalty

#55SecsOrLess to read Digital strategy and business success

#55SecsOrLess to read: Digital strategy needs to focus on the overall business strategy and not just tools or websites   Create a fundamental strategy shift: It starts within the organization, stakeholders, employees & then the consumers.   Create a seamless customer engagement, interaction, journey & touch point mapping to understand how your prospective buyers travel…… Continue reading #55SecsOrLess to read Digital strategy and business success

Happy Birthday Techdivine Creative Services

Happy Birthday Techdivine Creative Services My digital agency, turned 9today! 9 years ago, (1st March 2010) on this day, after working for 7+ years in the corporate world, I started Techdivine Creative Services with just Rs.500/- & a laptop.  As on 1st March 2019, we have catered to 70+ clients across 7 countries (India, USA,…… Continue reading Happy Birthday Techdivine Creative Services

Importance of productivity, inspiration, empathy and efficiency as leaders today

I was conducting training on entrepreneurship and leadership management at a corporate, for a team of C-suite executives. The average professional experience of the participants was 20+ years.  The organization had reached out to me asking for conducting a custom designed corporate training employee engagement program for their team of 12 Senior Leaders with an…… Continue reading Importance of productivity, inspiration, empathy and efficiency as leaders today

100 Smartest Digital Marketing Leaders 2019 from CMO ASIA and World Marketing Congress

On February 13th 2019, at Taj Lands End, I was awarded by CMO ASIA and World Marketing Congress the title of “100 Smartest Digital Marketing Leaders”. This is my third award in the past five years from CMO ASIA and World Marketing Congress making it 3 wins in 3 different categories over the years and my 4th…… Continue reading 100 Smartest Digital Marketing Leaders 2019 from CMO ASIA and World Marketing Congress

This hand-written letter from one of my mentee, made my day

17+ years of work exp & I have mentored 7 mentees in the past 4 yrs (5 MBA working professionals & 2 from diverse backgrounds). Of the 7, 4 ended up becoming entrepreneurs. 3 of them started digital agencies which is exactly my line of work. During such times, doubts & questions about taking up…… Continue reading This hand-written letter from one of my mentee, made my day

Happy New Year and Welcome 2019

Dear all, HAPPY NEW YEAR and Welcome 2019. Wishing you and your family a very Happy New Year and a warm welcome to 2019. Hope your 2018 ends with a joyful memory and the year 2019 brings you bliss, happiness, health and prosperity in abundance. I wish to thank all our dear clients for their…… Continue reading Happy New Year and Welcome 2019