7 digital marketing guides to build a power brand

7 digital marketing guides to build a power brand “Data is the heart of a digital marketing campaign and content is the soul of a brand” Digital is the way of life today. Why, because it empowers, both, brands and their users in real-time. The importance of consumer research insights online, buying behaviours, brand experiences,…… Continue reading 7 digital marketing guides to build a power brand

When should you Blog with multiple blogs

When should you Blog with multiple blogs Should you have one blog or multiple blogs for your brand, business and yourself? The above question has been a serious concern for professional bloggers across the globe over the years. Since the early 90’s to its powerful comeback in the early 2001 and now, during an era…… Continue reading When should you Blog with multiple blogs

#55SecsOrLess To Read: 4 reasons why your blog is not generating revenue

#55SecsOrLess To Read: 4 reasons why your blog is not generating revenue Blogging is not a one time strategy. It is a daily effort with a sincere idea to add value to end users. When I started my digital agency in 2010, I powered it up with the boost that I received to deliver professional campaigns…… Continue reading #55SecsOrLess To Read: 4 reasons why your blog is not generating revenue

#55SecsOrLess to Read: Influencer marketing and social media rockstars

#55SecsOrLess to Read: Influencer marketing and social media rockstars #55SecsOrLess to Read Post series continues Influencer marketing is picking up with great pace. Brands are hiring digital superstars, social media marketing influencers, brand rockstar’s to promote, blog, tweet, post videos, share pictures on Instagram, Snapchat conversations etc to empower their products and services online. This post…… Continue reading #55SecsOrLess to Read: Influencer marketing and social media rockstars

Why timing, demographics, medium matter in digital marketing and branding

Why timing, demographics, medium matter in digital marketing and branding Timing, Demographics & Medium Does it make a difference if you post your link or images on facebook at dawn or a tweet in the evening or a snapchat, Instagram or YouTube link during noon? Well, of course they do. Not only is the relevance…… Continue reading Why timing, demographics, medium matter in digital marketing and branding

Difference between Price and Value

Difference between Price and Value A social media professional contacted me few days ago. It seems he had met me at an event where I was a speaker on Entrepreneurship. His query was very simple: He said, “Hi Ananth, most of the companies I meet ask me why do I charge or charge so much…… Continue reading Difference between Price and Value