Helpful guides for designing digital marketing strategy across industries and countries

Quick useful tips and guides to help you with your digital marketing strategies: 1. Analytics: Understand your prospects / customer journey, buyer persona pain areas & affinities. Look at your analytics & create content strategy that adds real value to your end users. 2. PPC: Invest in ads across platforms. Experiment with different tools that allow…… Continue reading Helpful guides for designing digital marketing strategy across industries and countries

Empowering Shopping with Multimodality, Omni-Channel Approach for Omniscient Consumers

Empowering Shopping with Multimodality, Omni-Channel Approach for Omniscient Consumers The purpose of a business is to create a customer – Peter F Drucker Social networking, social media and consumer research insights have become integral aspects of a brand and their consumers shopping experiences. Brands today are so focused on whether they are trending on twitter,…… Continue reading Empowering Shopping with Multimodality, Omni-Channel Approach for Omniscient Consumers