Alright, you are running a digital marketing campaign, but why

Alright you are running a digital marketing campaign, but why Many times, we do things because the system requires it to be done, the market demands it, because there is frenzy and buzz about it all around and we too just feel like we are obligated somehow or we too need to be a part…… Continue reading Alright, you are running a digital marketing campaign, but why

5 tips for designing digital marketing strategy for any industry

5 tips for designing digital marketing strategy for any industry There is no FIXED solution or one standard solution for any digital campaign? Why? Because, each brand, organization has varied goals, budget, duration, focus and even their customers requirements differ from time to time. So personalized and or customization is core when it comes to…… Continue reading 5 tips for designing digital marketing strategy for any industry

Most CFOs and CMO focus on ROI success from Digital Marketing

Most CFOs and CMO focus on ROI success from Digital Marketing With rapidly evolving social media and digital marketing’s “ROI metrics, tools and process”, brand’s and their key decision makers are now focusing more on actual results.  Yes, that’s correct. It’s time to move over vanity metrics and focus on actual ROI from social media digital…… Continue reading Most CFOs and CMO focus on ROI success from Digital Marketing

Digital Marketing Sucks: No ROI from social media: Elephant story

Digital Marketing Sucks: No ROI from social media: Elephant story The story I am going to share is one of the oldest stories I have heard in management. A business man once went to Kerala where he saw gigantic elephants tethered with a small rope that was hammered to the ground with a big nail. Now,…… Continue reading Digital Marketing Sucks: No ROI from social media: Elephant story

Why timing, demographics, medium matter in digital marketing and branding

Why timing, demographics, medium matter in digital marketing and branding Timing, Demographics & Medium Does it make a difference if you post your link or images on facebook at dawn or a tweet in the evening or a snapchat, Instagram or YouTube link during noon? Well, of course they do. Not only is the relevance…… Continue reading Why timing, demographics, medium matter in digital marketing and branding

5 things Digital Marketing can do for your Business, customers and revenue

5 things Digital Marketing can do for your Business, customers and revenue Digital marketing when used effectively today can do wonders for your brand, organization or business.  It’s a powerful process which also enables you as a marketer or even a stakeholder to understand the real-time metrics it brings forth in terms of views, content consumption,…… Continue reading 5 things Digital Marketing can do for your Business, customers and revenue

3 Industry specific Strategies to focus using Digital Marketing Social media

3 Industry specific Strategies to focus using Digital Marketing Social media This week, after my blog post on Digital Marketing, move over Vanity metrics, integrate social media ROI I got quite a few enquiries on “What are some specific STRATEGIES few industries could focus on for social media ROI using digital marketing tools and process?” This is PART…… Continue reading 3 Industry specific Strategies to focus using Digital Marketing Social media