Data is the heart of a digital marketing campaign

Data is the heart of a digital marketing campaign and content is the soul of a brand. Data for me, as in analytics, is not about looking at data or it’s numbers, but rather interpreting it with results. Being a digital marketing campaign strategist focused on delivering social media Return on Investment (ROI) as one…… Continue reading Data is the heart of a digital marketing campaign

#55SecsOrLess To Read: 5 google analytics metrics to boost your digital marketing campaign strategy

#55SecsOrLess To Read: 5 google analytics metrics to boost your digital marketing campaign strategy This post is part of the 55 Seconds or Less to read post series: Few image screenshots shared below: Using a Customized Cohort Analysis segmentation report in Google Analytics, you can track information and data that is relevant to your Digital…… Continue reading #55SecsOrLess To Read: 5 google analytics metrics to boost your digital marketing campaign strategy