5 tips for designing digital marketing strategy for any industry

5 tips for designing digital marketing strategy for any industry There is no FIXED solution or one standard solution for any digital campaign? Why? Because, each brand, organization has varied goals, budget, duration, focus and even their customers requirements differ from time to time. So personalized and or customization is core when it comes to…… Continue reading 5 tips for designing digital marketing strategy for any industry

#55SecsOrLess To Read: 4 reasons why your blog is not generating revenue

#55SecsOrLess To Read: 4 reasons why your blog is not generating revenue Blogging is not a one time strategy. It is a daily effort with a sincere idea to add value to end users. When I started my digital agency in 2010, I powered it up with the boost that I received to deliver professional campaigns…… Continue reading #55SecsOrLess To Read: 4 reasons why your blog is not generating revenue

#55SecsOrLess to Read: Influencer marketing and social media rockstars

#55SecsOrLess to Read: Influencer marketing and social media rockstars #55SecsOrLess to Read Post series continues Influencer marketing is picking up with great pace. Brands are hiring digital superstars, social media marketing influencers, brand rockstar’s to promote, blog, tweet, post videos, share pictures on Instagram, Snapchat conversations etc to empower their products and services online. This post…… Continue reading #55SecsOrLess to Read: Influencer marketing and social media rockstars

Why timing, demographics, medium matter in digital marketing and branding

Why timing, demographics, medium matter in digital marketing and branding Timing, Demographics & Medium Does it make a difference if you post your link or images on facebook at dawn or a tweet in the evening or a snapchat, Instagram or YouTube link during noon? Well, of course they do. Not only is the relevance…… Continue reading Why timing, demographics, medium matter in digital marketing and branding

Difference between Price and Value

Difference between Price and Value A social media professional contacted me few days ago. It seems he had met me at an event where I was a speaker on Entrepreneurship. His query was very simple: He said, “Hi Ananth, most of the companies I meet ask me why do I charge or charge so much…… Continue reading Difference between Price and Value

Digital Marketing: Move over Vanity Metrics, integrate social media ROI

Digital Marketing: Move over Vanity Metrics, integrate social media ROI Organization’s across the globe are now gradually beginning to take digital marketing social media’s ‘Return on Investment (ROI)’ seriously. Recently, there was a massive outburst on social media at an organization which proudly announced with a full page advertisement on a print media (newspaper) about…… Continue reading Digital Marketing: Move over Vanity Metrics, integrate social media ROI

Designing a Digital Marketing Social media campaign for your Organization

Designing a Digital Marketing Social media campaign for your Organization Are you planning to design a digital marketing social media campaign for your Brand, business or Organization? Here are few tips and guides that will help you boost your campaign and assist you to launch the plan in the right trajectory right from the start!…… Continue reading Designing a Digital Marketing Social media campaign for your Organization

Adapting to changing technology with timeless management and marketing principles

Adapting to changing technology with timeless management and marketing principles “Peter Drucker ~ If you want something new, you have to stop doing something old” Everything around us seems to be changing at a blinding pace. Technology, the approach towards marketing and management, R & D process for product and services, importance and level of…… Continue reading Adapting to changing technology with timeless management and marketing principles

Be the best digital marketing professional in your organization

Be the best digital marketing professional in your organization In the past few months, I have received quite a few messages, emails, DM via Twitter and Facebook from Corporate Professionals who have asked several queries on “How-to optimally empower their brands and business as a digital marketing professional in their organization?”. This post is mainly dedicated towards…… Continue reading Be the best digital marketing professional in your organization