Why more followers on Twitter does not necessarily mean right social media influencers

Why more followers on Twitter does not necessarily mean right social media influencers Brands off-late have become obsessed with users on Twitter who have a follower count of over 5,000 or 10,000 and so on. Many times, brands blindly assign the task of “Influencer marketing” campaign to digital influencers and users merely based on their…… Continue reading Why more followers on Twitter does not necessarily mean right social media influencers

#55SecsOrLess to Read: Influencer marketing and social media rockstars

#55SecsOrLess to Read: Influencer marketing and social media rockstars #55SecsOrLess to Read Post series continues Influencer marketing is picking up with great pace. Brands are hiring digital superstars, social media marketing influencers, brand rockstar’s to promote, blog, tweet, post videos, share pictures on Instagram, Snapchat conversations etc to empower their products and services online. This post…… Continue reading #55SecsOrLess to Read: Influencer marketing and social media rockstars

Digital Marketing: Move over Vanity Metrics, integrate social media ROI

Digital Marketing: Move over Vanity Metrics, integrate social media ROI Organization’s across the globe are now gradually beginning to take digital marketing social media’s ‘Return on Investment (ROI)’ seriously. Recently, there was a massive outburst on social media at an organization which proudly announced with a full page advertisement on a print media (newspaper) about…… Continue reading Digital Marketing: Move over Vanity Metrics, integrate social media ROI

5 guidelines for entrepreneur’s start-up Business for digital impact

5 guidelines for entrepreneur’s start-up Business for digital impact Unlearn: The first process is to be ready to ‘unlearn’. The moment you hear someone in today’s world saying, “No, that cannot happen, not according to my research” is when you should step out of that conversation. If history has taught us anything, it is that, it…… Continue reading 5 guidelines for entrepreneur’s start-up Business for digital impact