This hand-written letter from one of my mentee, made my day

17+ years of work exp & I have mentored 7 mentees in the past 4 yrs (5 MBA working professionals & 2 from diverse backgrounds). Of the 7, 4 ended up becoming entrepreneurs. 3 of them started digital agencies which is exactly my line of work. During such times, doubts & questions about taking up…… Continue reading This hand-written letter from one of my mentee, made my day

Leadership with analytics, Digital marketing consultation at Bangalore and Hyderabad

Leadership with analytics, Digital marketing consultation at Bangalore and Hyderabad Are you an organization that is focused on growth in terms of brand reach, actual revenue in terms of ROI, brand engagement? Well, then  it is core to understand the role of digital today. Analytics from your organization’s end users, consumer behavior patterns online, browsing…… Continue reading Leadership with analytics, Digital marketing consultation at Bangalore and Hyderabad

CEO Leadership mantra – Managing business success, digital disruption and customers

CEO Leadership mantra – Managing business success, digital disruption and customers Did you know that one of the biggest stress factors that CEO’s today seem to be facing is managing digital disruption? As we are all gearing up for the Industry 4.0 era that seems to already be here, organizations are hiring technology experts, industry…… Continue reading CEO Leadership mantra – Managing business success, digital disruption and customers

Most CFOs and CMO focus on ROI success from Digital Marketing

Most CFOs and CMO focus on ROI success from Digital Marketing With rapidly evolving social media and digital marketing’s “ROI metrics, tools and process”, brand’s and their key decision makers are now focusing more on actual results.  Yes, that’s correct. It’s time to move over vanity metrics and focus on actual ROI from social media digital…… Continue reading Most CFOs and CMO focus on ROI success from Digital Marketing