Data is the heart of a digital marketing campaign

Data is the heart of a digital marketing campaign and content is the soul of a brand. Data for me, as in analytics, is not about looking at data or it’s numbers, but rather interpreting it with results. Being a digital marketing campaign strategist focused on delivering social media Return on Investment (ROI) as one…… Continue reading Data is the heart of a digital marketing campaign

Immersive marketing in today’s digital world, what does it mean

Immersive marketing in today’s digital world, what does it mean? In simple terms, ‘immersed’ is a term that is synonym with becoming completely involved with something. In digital parlance today, when we say, “immersive experience” it’s creating a concept, product, application or even storytelling using consumer behavior insights and new age media tools so as…… Continue reading Immersive marketing in today’s digital world, what does it mean