14 tips: How-to boost engagement with awesome content marketing

14 tips: How-to boost engagement with awesome content marketing Did you know, more than 35- 40% of visitors across majority of the sites leave the website spending less than 30 seconds on the page? It’s no longer enough to get users to click on your website or blog link. Today, it’s core to ensure that they are…… Continue reading 14 tips: How-to boost engagement with awesome content marketing

Using Automated tools,embracing Big Data for higher quality life and rich business solutions

Using Automated tools,embracing Big Data for higher quality life and rich business solutions “We are already living in anticipation of the next moment, in other words, we are already living in the future in our minds”. This post looks into: An actual case scenario of human errors and it’s obsession with technology, upgradation, that cost a…… Continue reading Using Automated tools,embracing Big Data for higher quality life and rich business solutions

Fantastico impact, interaction from participants at social media marketing workshop

Fantastico impact, interaction from participants at social media marketing workshop I recently conducted my 5th Social media marketing workshop and training event in Mumbai and thanks to the wonderful response, feedback and queries shared by the participants attending the workshop, it truly was a fantastico experience of growing together. We had participants from the following…… Continue reading Fantastico impact, interaction from participants at social media marketing workshop

5 guidelines for entrepreneur’s start-up Business for digital impact

5 guidelines for entrepreneur’s start-up Business for digital impact Unlearn: The first process is to be ready to ‘unlearn’. The moment you hear someone in today’s world saying, “No, that cannot happen, not according to my research” is when you should step out of that conversation. If history has taught us anything, it is that, it…… Continue reading 5 guidelines for entrepreneur’s start-up Business for digital impact

Empowering Shopping with Multimodality, Omni-Channel Approach for Omniscient Consumers

Empowering Shopping with Multimodality, Omni-Channel Approach for Omniscient Consumers The purpose of a business is to create a customer – Peter F Drucker Social networking, social media and consumer research insights have become integral aspects of a brand and their consumers shopping experiences. Brands today are so focused on whether they are trending on twitter,…… Continue reading Empowering Shopping with Multimodality, Omni-Channel Approach for Omniscient Consumers

Books review – MALALA, MAUS, Batman Year one, The killing Joke and the Future of Competition

Books review – Malala, Maus, Batman Year one, Batman- The killing Joke and the Future of Competition Recently I finished reading the above mentioned books and of all the book reading marathons that I have had over the years, this week was truly filled with some of the best books of all time. Here are my snippet…… Continue reading Books review – MALALA, MAUS, Batman Year one, The killing Joke and the Future of Competition

Social media marketing Book with feedback and a surprise for BRANDS

Social media marketing Book with ‘feedback and a surprise’ for BRANDS ROI process using social media marketing that is discussed in this book: How to generate ROI Using: • SEO (Search engine optimization) • Higher Brand reach • Quality brand engagement • Reaching target specific consumers • Brand monitoring • What to measure and how…… Continue reading Social media marketing Book with feedback and a surprise for BRANDS