Four Favourite Advertising campaigns from India with powerful emotional connect

These are four of my most favourite Ads from India in 2019 that have a powerful emotional connect   Vicks – One In A Million #TouchOfCare Ad from Vicks India: This film narrates the story of a young girl called Nisha, who suffers from one of the world’s rarest skin conditions called Ichthyosis. Nisha was abandoned…… Continue reading Four Favourite Advertising campaigns from India with powerful emotional connect

How-to use content strategy for digital marketing success: 9 tips

Content strategy is core today whether you are a brand, business, individual or an organization. Different users use platforms as per their comfort, convenience and connect. Which means, it’s no longer “enough” for brands to push content. Rather, as a responsible digital marketer, they need to ensure they are adding value by creating useful content…… Continue reading How-to use content strategy for digital marketing success: 9 tips

5 tips for designing digital marketing strategy for any industry

5 tips for designing digital marketing strategy for any industry There is no FIXED solution or one standard solution for any digital campaign? Why? Because, each brand, organization has varied goals, budget, duration, focus and even their customers requirements differ from time to time. So personalized and or customization is core when it comes to…… Continue reading 5 tips for designing digital marketing strategy for any industry

#55SecsOrLess To Read: 5 Branding tips for content marketing using digital marketing

#55SecsOrLess To Read: 5 Branding tips for content marketing using digital marketing It’s no longer enough to have relevant and quality content. With scores of writers across websites writing exceptionally valuable and resourceful articles to extremely poor articles tells us that it’s not just about content anymore. Your network, contacts and connect makes a lot…… Continue reading #55SecsOrLess To Read: 5 Branding tips for content marketing using digital marketing

#55SecsOrLess To Read: 7 tips for planning your Pay Per Click Digital Marketing campaigns

#55SecsOrLess To Read: 7 tips for planning your Pay Per click digital marketing campaigns Pay Per Click campaigns or (PPC) as they are popular known among digital marketers, helps you as a Digital Marketing professional or an Organization or as a BRAND, to deliver optimized results. But the focus needs to be your GOALS and or…… Continue reading #55SecsOrLess To Read: 7 tips for planning your Pay Per Click Digital Marketing campaigns

#55SecsOrLess To Read: 5 ways to invite legal ramifications in digital marketing

#55SecsOrLess To Read: 5 ways to invite legal ramifications in digital marketing With so much of content being generated and available online, it’s only obvious to have an urge to re-share content that you find is useful, insightful, engaging and resourceful. But there are rules to follow and abide by when it comes to promoting…… Continue reading #55SecsOrLess To Read: 5 ways to invite legal ramifications in digital marketing

14 tips: How-to boost engagement with awesome content marketing

14 tips: How-to boost engagement with awesome content marketing Did you know, more than 35- 40% of visitors across majority of the sites leave the website spending less than 30 seconds on the page? It’s no longer enough to get users to click on your website or blog link. Today, it’s core to ensure that they are…… Continue reading 14 tips: How-to boost engagement with awesome content marketing