Digital marketing success with change in ROI strategy

True sign of a leader From saying, “I have 28 yrs experience, you follow my strategy” to saying, “I was wrong, you please go ahead with your strategy” Director Marketing insisted that we focus on his strategy & when he saw the results weren’t good enough, accepted his mistake & gave us complete freedom to deliver what was…… Continue reading Digital marketing success with change in ROI strategy

Corporate training milestone celebration

Celebrating training 13,000 participants Were you a part of this milestone journey? Then THANK YOU! 🙏🏻 Thanks to every single organization, academic institutions, their team members, students, C-suite & Sr. Management and corporate professionals who have been a part of this journey with me till date   For custom designed corporate training programs, feel free…… Continue reading Corporate training milestone celebration

4 successful digital marketing Social Media ROI strategies

4 Strategies that you might find useful. These four strategies helped us achieve 220%+ ROI for our client brand partner using digital marketing and social media   1) Brand communication: Using analytics: Understanding customers communication tone, buzz word, language they are comfortable with & designing messaging for ads, social media posts, accordingly with constant tweaks.…… Continue reading 4 successful digital marketing Social Media ROI strategies

Let go your resentment & peace will find you

“You should seriously think about selling your company to us. You are just 2 years old & don’t have a business family background. I on the other hand come from a family of business owners. Recently my father & I have started a digital agency with huge investment & resources. Mushroom sized company like yours…… Continue reading Let go your resentment & peace will find you

Generating 1 Million plus in sales with 300 per cent ROI for FMCG using digital marketing

– Actual Sales: Rs. 12,60,000/- (1.26 Million) – Cost invested in ADS: Rs. 1,22,000/- – Additional costs: Invested in social media marketing, SEO Blog content strategy, brand monitoring, sentiment analysis, marketing consultation – Duration: 1 month – ROI 300% Plus   We generated excellent ROI for one of our premium client brand partners in FMCG using Adwords in addition to other digital marketing strategies…… Continue reading Generating 1 Million plus in sales with 300 per cent ROI for FMCG using digital marketing

Karma, Life balances itself, be patient

  This post has originally appeared here: https://www.linkedin.com/feed/update/urn:li:activity:6680707581503242240/   I wasn’t given a 5% raise when I was eligible for 15% based on my Employee review as I was among the top 3 performing employees from a total of 3500 professionals The then boss told me, you don’t get a raise based on employee feedback,…… Continue reading Karma, Life balances itself, be patient

Lessons to learn, especially for students today who are facing tough times

Lessons to learn, especially for students today who are struggling with newer job applications, avenues etc How much does this glass of water weigh? A professor in a classroom once held a glass of water in his hand & asked the students to guess how much it weighed Different students came up with different answers,…… Continue reading Lessons to learn, especially for students today who are facing tough times

Helpful guides for designing digital marketing strategy across industries and countries

Quick useful tips and guides to help you with your digital marketing strategies: 1. Analytics: Understand your prospects / customer journey, buyer persona pain areas & affinities. Look at your analytics & create content strategy that adds real value to your end users. 2. PPC: Invest in ads across platforms. Experiment with different tools that allow…… Continue reading Helpful guides for designing digital marketing strategy across industries and countries

Life lessons from failures

We always end up seeing success stories, but rarely do we know the moments that taught us lessons in failure I remember my very first batch of corporate training that I had organised 4 years ago. I got 34 registered participants, but only 2 finally showed up. I had arranged everything, venue, Internet, food, infrastructure &…… Continue reading Life lessons from failures

Why Analytics from Google, Facebook, Twitter, LinkedIn cannot be ignored

Measuring analytics from Google, Facebook, Twitter, LinkedIn This post originally appeared here: LinkedIn Analytics Ananthanarayanan V   Creating digital marketing campaigns without analytics is like shooting a moving target in the dark   Insights are integral part of a customer journey, customer experience, affinities, awareness, decision making & buying process   Analytics / metrics from…… Continue reading Why Analytics from Google, Facebook, Twitter, LinkedIn cannot be ignored