Lessons to learn, especially for students today who are facing tough times

Lessons to learn, especially for students today who are struggling with newer job applications, avenues etc How much does this glass of water weigh? A professor in a classroom once held a glass of water in his hand & asked the students to guess how much it weighed Different students came up with different answers,…… Continue reading Lessons to learn, especially for students today who are facing tough times

Helpful guides for designing digital marketing strategy across industries and countries

Quick useful tips and guides to help you with your digital marketing strategies: 1. Analytics: Understand your prospects / customer journey, buyer persona pain areas & affinities. Look at your analytics & create content strategy that adds real value to your end users. 2. PPC: Invest in ads across platforms. Experiment with different tools that allow…… Continue reading Helpful guides for designing digital marketing strategy across industries and countries

Life lessons from failures

We always end up seeing success stories, but rarely do we know the moments that taught us lessons in failure I remember my very first batch of corporate training that I had organised 4 years ago. I got 34 registered participants, but only 2 finally showed up. I had arranged everything, venue, Internet, food, infrastructure &…… Continue reading Life lessons from failures

Why Analytics from Google, Facebook, Twitter, LinkedIn cannot be ignored

Measuring analytics from Google, Facebook, Twitter, LinkedIn This post originally appeared here: LinkedIn Analytics Ananthanarayanan V   Creating digital marketing campaigns without analytics is like shooting a moving target in the dark   Insights are integral part of a customer journey, customer experience, affinities, awareness, decision making & buying process   Analytics / metrics from…… Continue reading Why Analytics from Google, Facebook, Twitter, LinkedIn cannot be ignored

I helped a competitor and gained a friend for life

This post originally appeared here:  https://www.linkedin.com/feed/update/urn:li:activity:6656541567534366720/ With the ongoing COVID-19 pressures, small businesses have particularly taken massive beating. Our digital agency is no exception, but we are somehow pulling through for now During such difficult times its easy to avoid doing the right thing I saw a company’s social media post on twitter (a company…… Continue reading I helped a competitor and gained a friend for life

CMO Global and World Digital Marketing Congress Award Winner

Glad to share this update. I have been Awarded by CMO Global and World Digital Marketing Congress for my work in Digital Marketing. The award ceremony was held at Taj Lands End, Mumbai on 13th February 2020. This is my fourth Award Win from CMO ASIA and World Marketing Congress during the past 6 years.…… Continue reading CMO Global and World Digital Marketing Congress Award Winner

Leadership Management for Professionals Coaching Program

Did you know? As part of our corporate training programs, we have trained 9,500+ participants across some of the top corporate, Fortune 500 companies and elite academic institutions across the globe.  52% of these participants have been C-suite executive professionals and Sr.Management professionals We are glad to share details of our, one on one, exclusive coaching…… Continue reading Leadership Management for Professionals Coaching Program