Corporate training for FMCG on digital marketing and brand loyalty

Brand loyalty for FMCG is clearly being put to test   So when a FMCG business reached out to us with specific idea to train their core decision making teams on things that would help them handle the sudden shift in overall environment, we put together a very customized Training program and delivered through live…… Continue reading Corporate training for FMCG on digital marketing and brand loyalty

Helpful guides for designing digital marketing strategy across industries and countries

Quick useful tips and guides to help you with your digital marketing strategies: 1. Analytics: Understand your prospects / customer journey, buyer persona pain areas & affinities. Look at your analytics & create content strategy that adds real value to your end users. 2. PPC: Invest in ads across platforms. Experiment with different tools that allow…… Continue reading Helpful guides for designing digital marketing strategy across industries and countries

Why Analytics from Google, Facebook, Twitter, LinkedIn cannot be ignored

Measuring analytics from Google, Facebook, Twitter, LinkedIn This post originally appeared here: LinkedIn Analytics Ananthanarayanan V   Creating digital marketing campaigns without analytics is like shooting a moving target in the dark   Insights are integral part of a customer journey, customer experience, affinities, awareness, decision making & buying process   Analytics / metrics from…… Continue reading Why Analytics from Google, Facebook, Twitter, LinkedIn cannot be ignored

Free online live video session of 30 minutes on 2nd April 2020

Free online live video session of 30 minutes on 2nd April 2020 on any one of the following topics will be offered by me for a group of (minimum 4 and maximum  8 participants) at a time Original Post appeared here on LinkedIn https://www.linkedin.com/feed/update/urn:li:activity:6649177048210337792/ Those interested can reach out to me via Inbox messaging and…… Continue reading Free online live video session of 30 minutes on 2nd April 2020

Support to small businesses & start-ups for FREE from my end during these unprecedented times

Support to small businesses & start-ups for FREE from my end to the extent I can during this week (23rd March to 30th March 2020) from my digital agency’s various social media platforms as tweets & posts on facebook (not through online ads) I am even open to suggesting ideas & strategies for better marketing…… Continue reading Support to small businesses & start-ups for FREE from my end during these unprecedented times

The only guide you need to empower luxury brands to engage users meaningfully

Traditional engagement marketing and advertising models are struggling, even when it comes to established brands today. As they are unable to create an engagement that keeps users / customers loyal and or interested in them. Book me as a Speaker / Visiting Faculty / Corporate Trainer for your Luxury Brand Management Digital Strategies Constantly evolving…… Continue reading The only guide you need to empower luxury brands to engage users meaningfully

7 Digital marketing strategies for 2020

It is the year of consumer engagement focused on ROI by organisations. There are no two ways about it. So, as a digital marketer, today, it’s crucial to integrate the following seven steps as part of your digital strategy: Add value: Content simply cannot focus on just being visually appealing. Ensure that your end readers…… Continue reading 7 Digital marketing strategies for 2020

Influencer marketing training for Master in Global Luxury Goods and Services Management starts trending

Visiting Faculty Session trending on Twitter The students of Master in Global Luxury Goods and Services Management (MGLuxM) got a brand hashtag trending on Twitter As a visiting faculty at SP Jain School of Global Management, I was conducting training sessions for the students of Master in Global Luxury Goods and Services Management  As part…… Continue reading Influencer marketing training for Master in Global Luxury Goods and Services Management starts trending

At Google Mumbai, Google Partner event, Corporate Training Digital Marketing and other NEWS

Top news updates from our digital agency this week: A) Speaker B) Corporate Training C) Event participation D) Trending in Digital Marketing Training as a career A) New Milestones in Speaker sessions and Corporate Training programs: Speaker Digital Marketing Speaker / Digital Strategy ROI speaker / Leadership management / Lifestyle Luxury & Retail Management -…… Continue reading At Google Mumbai, Google Partner event, Corporate Training Digital Marketing and other NEWS

How-to use content strategy for digital marketing success: 9 tips

Content strategy is core today whether you are a brand, business, individual or an organization. Different users use platforms as per their comfort, convenience and connect. Which means, it’s no longer “enough” for brands to push content. Rather, as a responsible digital marketer, they need to ensure they are adding value by creating useful content…… Continue reading How-to use content strategy for digital marketing success: 9 tips