Add value, educate and entertain to boost your digital marketing strategy

Add value, educate and entertain to boost your digital marketing strategy Digital marketing has evolved over the years and has now matured into a fully measurable, result oriented focused strategy. What value does your banner advertisement on the highway or road-side hoarding create today? When you put up an ad by spending lakhs or millions…… Continue reading Add value, educate and entertain to boost your digital marketing strategy

4 Ways Learning Digital marketing social media can boost your career

4 Ways Learning Digital marketing social media can boost your career Elite Organizations today employ the best talent irrespective of which field they are in, with core focus and detail towards the candidates know-how, skill level, adaptability and digital skill sets especially in the field of digital marketing and social media. So, whether you are a…… Continue reading 4 Ways Learning Digital marketing social media can boost your career

7 digital marketing guides to build a power brand

7 digital marketing guides to build a power brand “Data is the heart of a digital marketing campaign and content is the soul of a brand” Digital is the way of life today. Why, because it empowers, both, brands and their users in real-time. The importance of consumer research insights online, buying behaviours, brand experiences,…… Continue reading 7 digital marketing guides to build a power brand

Digital Marketing Sucks: No ROI from social media: Elephant story

Digital Marketing Sucks: No ROI from social media: Elephant story The story I am going to share is one of the oldest stories I have heard in management. A business man once went to Kerala where he saw gigantic elephants tethered with a small rope that was hammered to the ground with a big nail. Now,…… Continue reading Digital Marketing Sucks: No ROI from social media: Elephant story

Why timing, demographics, medium matter in digital marketing and branding

Why timing, demographics, medium matter in digital marketing and branding Timing, Demographics & Medium Does it make a difference if you post your link or images on facebook at dawn or a tweet in the evening or a snapchat, Instagram or YouTube link during noon? Well, of course they do. Not only is the relevance…… Continue reading Why timing, demographics, medium matter in digital marketing and branding