Most CFOs and CMO focus on ROI success from Digital Marketing

Most CFOs and CMO focus on ROI success from Digital Marketing With rapidly evolving social media and digital marketing’s “ROI metrics, tools and process”, brand’s and their key decision makers are now focusing more on actual results.  Yes, that’s correct. It’s time to move over vanity metrics and focus on actual ROI from social media digital…… Continue reading Most CFOs and CMO focus on ROI success from Digital Marketing

Be the best digital marketing professional in your organization

Be the best digital marketing professional in your organization In the past few months, I have received quite a few messages, emails, DM via Twitter and Facebook from Corporate Professionals who have asked several queries on “How-to optimally empower their brands and business as a digital marketing professional in their organization?”. This post is mainly dedicated towards…… Continue reading Be the best digital marketing professional in your organization

Do you know WHERE TO use the screwdriver? #DigitalMarketing Impact: POWER Post

Do you know WHERE TO use the screwdriver? #DigitalMarketing Impact: “Power Post” I am reminded of this wonderful story as I write this post. It was a bright peaceful Sunday morning and all of a sudden there was chaos near a dockyard area. Workers were scurrying through the place, in and out of a humongous ship…… Continue reading Do you know WHERE TO use the screwdriver? #DigitalMarketing Impact: POWER Post