Why Analytics from Google, Facebook, Twitter, LinkedIn cannot be ignored

Measuring analytics from Google, Facebook, Twitter, LinkedIn This post originally appeared here: LinkedIn Analytics Ananthanarayanan V   Creating digital marketing campaigns without analytics is like shooting a moving target in the dark   Insights are integral part of a customer journey, customer experience, affinities, awareness, decision making & buying process   Analytics / metrics from…… Continue reading Why Analytics from Google, Facebook, Twitter, LinkedIn cannot be ignored

Influencer marketing training for Master in Global Luxury Goods and Services Management starts trending

Visiting Faculty Session trending on Twitter The students of Master in Global Luxury Goods and Services Management (MGLuxM) got a brand hashtag trending on Twitter As a visiting faculty at SP Jain School of Global Management, I was conducting training sessions for the students of Master in Global Luxury Goods and Services Management  As part…… Continue reading Influencer marketing training for Master in Global Luxury Goods and Services Management starts trending

#55SecsOrLess to read Digital strategy and business success

#55SecsOrLess to read: Digital strategy needs to focus on the overall business strategy and not just tools or websites   Create a fundamental strategy shift: It starts within the organization, stakeholders, employees & then the consumers.   Create a seamless customer engagement, interaction, journey & touch point mapping to understand how your prospective buyers travel…… Continue reading #55SecsOrLess to read Digital strategy and business success

Measure Digital Marketing metrics like a Multi-Billion Dollar Organization

Measure Digital Marketing metrics like a Multi-Billion Dollar Organization From Techdivine Creative Services – Digital Agency and 3 time Global Award Winning Digital Marketing CEO Ananth V     Be Well Ananth V Let’s Connect – Facebook – Twitter – LinkedIn – Social Media Book – Learn Digital marketing – Corporate Training Popular posts this week: Quick…… Continue reading Measure Digital Marketing metrics like a Multi-Billion Dollar Organization

#55SecsOrLess to Read 3 ways to kill your digital marketing strategy with digital agencies

#55SecsOrLess to Read 3 ways to kill your digital marketing strategy with digital agencies There is no doubt that brands today need “the Best Digital Marketing Professionals and the most influential digital marketing leaders” to help them design strategies that are relevant to their business unless you simply want to ‘convince’ yourself that your digital campaigns…… Continue reading #55SecsOrLess to Read 3 ways to kill your digital marketing strategy with digital agencies

7 digital marketing guides to build a power brand

7 digital marketing guides to build a power brand “Data is the heart of a digital marketing campaign and content is the soul of a brand” Digital is the way of life today. Why, because it empowers, both, brands and their users in real-time. The importance of consumer research insights online, buying behaviours, brand experiences,…… Continue reading 7 digital marketing guides to build a power brand

#55SecsOrLess to Read: Focus on Goals and not apps or website for digital marketing success

#55SecsOrLess to Read: Focus on Goals and not apps or website for digital marketing success This post is part of the 55 Seconds or Less Read series. When you focus first on goals and not on apps or websites, here is what the social media and digital marketing strategy, process, flow looks like: Step 1:…… Continue reading #55SecsOrLess to Read: Focus on Goals and not apps or website for digital marketing success