Data is the heart of a digital marketing campaign

Data is the heart of a digital marketing campaign and content is the soul of a brand. Data for me, as in analytics, is not about looking at data or it’s numbers, but rather interpreting it with results. Being a digital marketing campaign strategist focused on delivering social media Return on Investment (ROI) as one…… Continue reading Data is the heart of a digital marketing campaign

#55SecsOrLess to Read: Focus on Goals and not apps or website for digital marketing success

#55SecsOrLess to Read: Focus on Goals and not apps or website for digital marketing success This post is part of the 55 Seconds or Less Read series. When you focus first on goals and not on apps or websites, here is what the social media and digital marketing strategy, process, flow looks like: Step 1:…… Continue reading #55SecsOrLess to Read: Focus on Goals and not apps or website for digital marketing success

#55SecsOrLess To Read: 6 reasons why your digital marketing is not working

#55SecsOrLess To Read: 6 reasons why your digital marketing is not working As we continue with the #55SecsOrLess To Read Posts series, here are 6 reasons “Why your digital marketing is not working”. Make sure your wonderful brand isn’t facing any of them! 1. Unclear Goals: Many times marketers mistake and focus their goals on merely aspects…… Continue reading #55SecsOrLess To Read: 6 reasons why your digital marketing is not working

STOP Digital marketing and Advertising. It does not work

STOP Digital marketing and Advertising. It does not work Yes, that’s right. I heard it too! Off late, there have been articles and posts about: Why digital marketing sucks? Why social media is a complete failure? Why nothing works and why the entire system stinks? Why targeted ads do not deliver? and the list goes…… Continue reading STOP Digital marketing and Advertising. It does not work

How-to succeed at social media marketing

How-to succeed at social media marketing #55SecsOrLess to Read Post series continues Here are 7 things to keep in mind to ensure your success with social media marketing: SEO: SEO today is much more than just website optimization. Include social media feed integration, image optimization and rich content marketing. Flexible strategy: Success of a social media…… Continue reading How-to succeed at social media marketing