Gamification in Digital marketing

What is Gamification? Well, it’s the concept of applying game mechanics or game design techniques and or integrating Big Data in a way that is relevant to your digital marketing metrics, ROI and goals. It can be used by integrating apps, tools and or simple yet innovative processes with your social media marketing campaigns. The…… Continue reading Gamification in Digital marketing

My First #PODCAST on Omnichannel Marketing for best Customer Experiences

My First #PODCAST on Omnichannel Marketing for best Customer Experiences Omnichannel Marketing Customer Experience and Journey – Seamless integration between Online and Offline using Online metrics and analytics to make the customer shopping experience across physical stores a smooth and wonderfully personalized experience. Popular posts this week: BBC Knowledge Speaker on Digital Strategy at National…… Continue reading My First #PODCAST on Omnichannel Marketing for best Customer Experiences

Empowering Shopping with Multimodality, Omni-Channel Approach for Omniscient Consumers

Empowering Shopping with Multimodality, Omni-Channel Approach for Omniscient Consumers The purpose of a business is to create a customer – Peter F Drucker Social networking, social media and consumer research insights have become integral aspects of a brand and their consumers shopping experiences. Brands today are so focused on whether they are trending on twitter,…… Continue reading Empowering Shopping with Multimodality, Omni-Channel Approach for Omniscient Consumers