Most CFOs and CMO focus on ROI success from Digital Marketing

Most CFOs and CMO focus on ROI success from Digital Marketing With rapidly evolving social media and digital marketing’s “ROI metrics, tools and process”, brand’s and their key decision makers are now focusing more on actual results.  Yes, that’s correct. It’s time to move over vanity metrics and focus on actual ROI from social media digital…… Continue reading Most CFOs and CMO focus on ROI success from Digital Marketing

Social media metrics

Social media marketing ROI metrics Understanding how ‘Customer acquisition cost – CAC’ and ‘Lifetime value of a customer – LTV’ affect the Social media ROI metrics of your campaign is an integral part of your digital marketing process. So make sure to plan it well. Feel free to drop in your queries to me here.…… Continue reading Social media metrics