Alright, you are running a digital marketing campaign, but why

Alright you are running a digital marketing campaign, but why Many times, we do things because the system requires it to be done, the market demands it, because there is frenzy and buzz about it all around and we too just feel like we are obligated somehow or we too need to be a part…… Continue reading Alright, you are running a digital marketing campaign, but why

#55SecsOrLess To Read: 7 tips for planning your Pay Per Click Digital Marketing campaigns

#55SecsOrLess To Read: 7 tips for planning your Pay Per click digital marketing campaigns Pay Per Click campaigns or (PPC) as they are popular known among digital marketers, helps you as a Digital Marketing professional or an Organization or as a BRAND, to deliver optimized results. But the focus needs to be your GOALS and or…… Continue reading #55SecsOrLess To Read: 7 tips for planning your Pay Per Click Digital Marketing campaigns

Most CFOs and CMO focus on ROI success from Digital Marketing

Most CFOs and CMO focus on ROI success from Digital Marketing With rapidly evolving social media and digital marketing’s “ROI metrics, tools and process”, brand’s and their key decision makers are now focusing more on actual results.  Yes, that’s correct. It’s time to move over vanity metrics and focus on actual ROI from social media digital…… Continue reading Most CFOs and CMO focus on ROI success from Digital Marketing

STOP Digital marketing and Advertising. It does not work

STOP Digital marketing and Advertising. It does not work Yes, that’s right. I heard it too! Off late, there have been articles and posts about: Why digital marketing sucks? Why social media is a complete failure? Why nothing works and why the entire system stinks? Why targeted ads do not deliver? and the list goes…… Continue reading STOP Digital marketing and Advertising. It does not work

Getting started with Social media marketing ROI campaign in 55 Secs

Starting today, I am presenting a 55 second read post series shared once or twice a week to start with, in which I will be sharing quick bullet points to help and or assist you with more ideas on digital marketing, branding, social media, content marketing, gamification, story telling, ROI conversions, tools, strategies, processes etc. As the…… Continue reading Getting started with Social media marketing ROI campaign in 55 Secs

Digital marketing social media strategy for publication and Lifestyle

Digital marketing social media strategy for publication (books) and Lifestyle (retail) industries This is part 2 of the three part Series. This was the first post >>> 3 Industry specific Strategies to focus using Digital Marketing and Social media In this second series post, we will be looking at – (few strategies for the following two…… Continue reading Digital marketing social media strategy for publication and Lifestyle