How-to use content strategy for digital marketing success: 9 tips

Content strategy is core today whether you are a brand, business, individual or an organization. Different users use platforms as per their comfort, convenience and connect. Which means, it’s no longer “enough” for brands to push content. Rather, as a responsible digital marketer, they need to ensure they are adding value by creating useful content…… Continue reading How-to use content strategy for digital marketing success: 9 tips

5 tips for designing digital marketing strategy for any industry

5 tips for designing digital marketing strategy for any industry There is no FIXED solution or one standard solution for any digital campaign? Why? Because, each brand, organization has varied goals, budget, duration, focus and even their customers requirements differ from time to time. So personalized and or customization is core when it comes to…… Continue reading 5 tips for designing digital marketing strategy for any industry

Most CFOs and CMO focus on ROI success from Digital Marketing

Most CFOs and CMO focus on ROI success from Digital Marketing With rapidly evolving social media and digital marketing’s “ROI metrics, tools and process”, brand’s and their key decision makers are now focusing more on actual results.  Yes, that’s correct. It’s time to move over vanity metrics and focus on actual ROI from social media digital…… Continue reading Most CFOs and CMO focus on ROI success from Digital Marketing

How-to succeed at social media marketing

How-to succeed at social media marketing #55SecsOrLess to Read Post series continues Here are 7 things to keep in mind to ensure your success with social media marketing: SEO: SEO today is much more than just website optimization. Include social media feed integration, image optimization and rich content marketing. Flexible strategy: Success of a social media…… Continue reading How-to succeed at social media marketing

Designing a Digital Marketing Social media campaign for your Organization

Designing a Digital Marketing Social media campaign for your Organization Are you planning to design a digital marketing social media campaign for your Brand, business or Organization? Here are few tips and guides that will help you boost your campaign and assist you to launch the plan in the right trajectory right from the start!…… Continue reading Designing a Digital Marketing Social media campaign for your Organization

Be the best digital marketing professional in your organization

Be the best digital marketing professional in your organization In the past few months, I have received quite a few messages, emails, DM via Twitter and Facebook from Corporate Professionals who have asked several queries on “How-to optimally empower their brands and business as a digital marketing professional in their organization?”. This post is mainly dedicated towards…… Continue reading Be the best digital marketing professional in your organization

12 things to do with your Blog to build it into a Brand

12 things to do with your Blog to build it into a Brand   Be consistent: This goes without saying: Always be consistent with your Blog posts, not just with respect to the content, but by being sincere and making it a discipline to post regularly. Add value:Post content regularly that is valuable and useful…… Continue reading 12 things to do with your Blog to build it into a Brand