Data is the heart of a digital marketing campaign

Data is the heart of a digital marketing campaign and content is the soul of a brand. Data for me, as in analytics, is not about looking at data or it’s numbers, but rather interpreting it with results. Being a digital marketing campaign strategist focused on delivering social media Return on Investment (ROI) as one…… Continue reading Data is the heart of a digital marketing campaign

#55SecsOrLess To Read Why Analytics from Google, Facebook, Twitter cannot be ignored

#55SecsOrLess To Read Why Analytics from Google, Facebook, Twitter cannot be ignored This post is part of the 55 Seconds Or Less To Read Series: Why Analytics from Google, Facebook, Twitter cannot be ignored: Creating digital marketing without Analytics today is like shooting a moving target in the dark. Insights are integral part of a…… Continue reading #55SecsOrLess To Read Why Analytics from Google, Facebook, Twitter cannot be ignored

5 ways, web and social media analytics boosts digital marketing success

5 ways, web and social media analytics boosts digital marketing success Analytics today goes well beyond website hits and traffic. Today, social media and website analytics helps professional digital marketers do so much more with their campaigns. Here are 5 ways in which the power of web and social media analytics today can boost your digital marketing…… Continue reading 5 ways, web and social media analytics boosts digital marketing success

14 tips: How-to boost engagement with awesome content marketing

14 tips: How-to boost engagement with awesome content marketing Did you know, more than 35- 40% of visitors across majority of the sites leave the website spending less than 30 seconds on the page? It’s no longer enough to get users to click on your website or blog link. Today, it’s core to ensure that they are…… Continue reading 14 tips: How-to boost engagement with awesome content marketing

How-to succeed at social media marketing

How-to succeed at social media marketing #55SecsOrLess to Read Post series continues Here are 7 things to keep in mind to ensure your success with social media marketing: SEO: SEO today is much more than just website optimization. Include social media feed integration, image optimization and rich content marketing. Flexible strategy: Success of a social media…… Continue reading How-to succeed at social media marketing

12 sites: Be the best Digital Marketing Professional with these site guides

12 sites: Be the best Digital Marketing Professional with these site guides 12 sites to assist you in creating content using social media to boost your skills to be the best digital marketing professional in your organization. Let’s start with ‘Automation’: When it comes to social media or digital marketing, always ensure to be online and…… Continue reading 12 sites: Be the best Digital Marketing Professional with these site guides

5 things Digital Marketing can do for your Business, customers and revenue

5 things Digital Marketing can do for your Business, customers and revenue Digital marketing when used effectively today can do wonders for your brand, organization or business.  It’s a powerful process which also enables you as a marketer or even a stakeholder to understand the real-time metrics it brings forth in terms of views, content consumption,…… Continue reading 5 things Digital Marketing can do for your Business, customers and revenue

Digital Marketing: Move over Vanity Metrics, integrate social media ROI

Digital Marketing: Move over Vanity Metrics, integrate social media ROI Organization’s across the globe are now gradually beginning to take digital marketing social media’s ‘Return on Investment (ROI)’ seriously. Recently, there was a massive outburst on social media at an organization which proudly announced with a full page advertisement on a print media (newspaper) about…… Continue reading Digital Marketing: Move over Vanity Metrics, integrate social media ROI

Be the best digital marketing professional in your organization

Be the best digital marketing professional in your organization In the past few months, I have received quite a few messages, emails, DM via Twitter and Facebook from Corporate Professionals who have asked several queries on “How-to optimally empower their brands and business as a digital marketing professional in their organization?”. This post is mainly dedicated towards…… Continue reading Be the best digital marketing professional in your organization

Do you know WHERE TO use the screwdriver? #DigitalMarketing Impact: POWER Post

Do you know WHERE TO use the screwdriver? #DigitalMarketing Impact: “Power Post” I am reminded of this wonderful story as I write this post. It was a bright peaceful Sunday morning and all of a sudden there was chaos near a dockyard area. Workers were scurrying through the place, in and out of a humongous ship…… Continue reading Do you know WHERE TO use the screwdriver? #DigitalMarketing Impact: POWER Post