#55SecsOrLess to read Digital strategy and business success

#55SecsOrLess to read: Digital strategy needs to focus on the overall business strategy and not just tools or websites   Create a fundamental strategy shift: It starts within the organization, stakeholders, employees & then the consumers.   Create a seamless customer engagement, interaction, journey & touch point mapping to understand how your prospective buyers travel…… Continue reading #55SecsOrLess to read Digital strategy and business success

Why more followers on Twitter does not necessarily mean right social media influencers

Why more followers on Twitter does not necessarily mean right social media influencers Brands off-late have become obsessed with users on Twitter who have a follower count of over 5,000 or 10,000 and so on. Many times, brands blindly assign the task of “Influencer marketing” campaign to digital influencers and users merely based on their…… Continue reading Why more followers on Twitter does not necessarily mean right social media influencers

#55SecsOrLess to Read: Influencer marketing and social media rockstars

#55SecsOrLess to Read: Influencer marketing and social media rockstars #55SecsOrLess to Read Post series continues Influencer marketing is picking up with great pace. Brands are hiring digital superstars, social media marketing influencers, brand rockstar’s to promote, blog, tweet, post videos, share pictures on Instagram, Snapchat conversations etc to empower their products and services online. This post…… Continue reading #55SecsOrLess to Read: Influencer marketing and social media rockstars

Digital Marketing: Move over Vanity Metrics, integrate social media ROI

Digital Marketing: Move over Vanity Metrics, integrate social media ROI Organization’s across the globe are now gradually beginning to take digital marketing social media’s ‘Return on Investment (ROI)’ seriously. Recently, there was a massive outburst on social media at an organization which proudly announced with a full page advertisement on a print media (newspaper) about…… Continue reading Digital Marketing: Move over Vanity Metrics, integrate social media ROI

12 things to do with your Blog to build it into a Brand

12 things to do with your Blog to build it into a Brand   Be consistent: This goes without saying: Always be consistent with your Blog posts, not just with respect to the content, but by being sincere and making it a discipline to post regularly. Add value:Post content regularly that is valuable and useful…… Continue reading 12 things to do with your Blog to build it into a Brand

Driving Tata Motors ZICA in Goa was fantastico

Driving Tata Motors ZICA in Goa was fantastico I love automobiles and over the past few years, there is a fair share of my tweets dedicated to some of the most gorgeous cars I have driven, experienced, seen zoom past by and few others which I simply drool at. Needless to say, I was very…… Continue reading Driving Tata Motors ZICA in Goa was fantastico