5 tips for designing digital marketing strategy for any industry

5 tips for designing digital marketing strategy for any industry There is no FIXED solution or one standard solution for any digital campaign? Why? Because, each brand, organization has varied goals, budget, duration, focus and even their customers requirements differ from time to time. So personalized and or customization is core when it comes to…… Continue reading 5 tips for designing digital marketing strategy for any industry

Add value, educate and entertain to boost your digital marketing strategy

Add value, educate and entertain to boost your digital marketing strategy Digital marketing has evolved over the years and has now matured into a fully measurable, result oriented focused strategy. What value does your banner advertisement on the highway or road-side hoarding create today? When you put up an ad by spending lakhs or millions…… Continue reading Add value, educate and entertain to boost your digital marketing strategy

7 digital marketing guides to build a power brand

7 digital marketing guides to build a power brand “Data is the heart of a digital marketing campaign and content is the soul of a brand” Digital is the way of life today. Why, because it empowers, both, brands and their users in real-time. The importance of consumer research insights online, buying behaviours, brand experiences,…… Continue reading 7 digital marketing guides to build a power brand

#55SecsOrLess To Read: 5 google analytics metrics to boost your digital marketing campaign strategy

#55SecsOrLess To Read: 5 google analytics metrics to boost your digital marketing campaign strategy This post is part of the 55 Seconds or Less to read post series: Few image screenshots shared below: Using a Customized Cohort Analysis segmentation report in Google Analytics, you can track information and data that is relevant to your Digital…… Continue reading #55SecsOrLess To Read: 5 google analytics metrics to boost your digital marketing campaign strategy

Most CFOs and CMO focus on ROI success from Digital Marketing

Most CFOs and CMO focus on ROI success from Digital Marketing With rapidly evolving social media and digital marketing’s “ROI metrics, tools and process”, brand’s and their key decision makers are now focusing more on actual results.  Yes, that’s correct. It’s time to move over vanity metrics and focus on actual ROI from social media digital…… Continue reading Most CFOs and CMO focus on ROI success from Digital Marketing

Digital Marketing Sucks: No ROI from social media: Elephant story

Digital Marketing Sucks: No ROI from social media: Elephant story The story I am going to share is one of the oldest stories I have heard in management. A business man once went to Kerala where he saw gigantic elephants tethered with a small rope that was hammered to the ground with a big nail. Now,…… Continue reading Digital Marketing Sucks: No ROI from social media: Elephant story

12 sites: Be the best Digital Marketing Professional with these site guides

12 sites: Be the best Digital Marketing Professional with these site guides 12 sites to assist you in creating content using social media to boost your skills to be the best digital marketing professional in your organization. Let’s start with ‘Automation’: When it comes to social media or digital marketing, always ensure to be online and…… Continue reading 12 sites: Be the best Digital Marketing Professional with these site guides