Helpful guides for designing digital marketing strategy across industries and countries

Quick useful tips and guides to help you with your digital marketing strategies: 1. Analytics: Understand your prospects / customer journey, buyer persona pain areas & affinities. Look at your analytics & create content strategy that adds real value to your end users. 2. PPC: Invest in ads across platforms. Experiment with different tools that allow…… Continue reading Helpful guides for designing digital marketing strategy across industries and countries

Why Analytics from Google, Facebook, Twitter, LinkedIn cannot be ignored

Measuring analytics from Google, Facebook, Twitter, LinkedIn This post originally appeared here: LinkedIn Analytics Ananthanarayanan V   Creating digital marketing campaigns without analytics is like shooting a moving target in the dark   Insights are integral part of a customer journey, customer experience, affinities, awareness, decision making & buying process   Analytics / metrics from…… Continue reading Why Analytics from Google, Facebook, Twitter, LinkedIn cannot be ignored

7 Digital marketing strategies for 2020

It is the year of consumer engagement focused on ROI by organisations. There are no two ways about it. So, as a digital marketer, today, it’s crucial to integrate the following seven steps as part of your digital strategy: Add value: Content simply cannot focus on just being visually appealing. Ensure that your end readers…… Continue reading 7 Digital marketing strategies for 2020

Influencer marketing training for Master in Global Luxury Goods and Services Management starts trending

Visiting Faculty Session trending on Twitter The students of Master in Global Luxury Goods and Services Management (MGLuxM) got a brand hashtag trending on Twitter As a visiting faculty at SP Jain School of Global Management, I was conducting training sessions for the students of Master in Global Luxury Goods and Services Management  As part…… Continue reading Influencer marketing training for Master in Global Luxury Goods and Services Management starts trending

At Google Mumbai, Google Partner event, Corporate Training Digital Marketing and other NEWS

Top news updates from our digital agency this week: A) Speaker B) Corporate Training C) Event participation D) Trending in Digital Marketing Training as a career A) New Milestones in Speaker sessions and Corporate Training programs: Speaker Digital Marketing Speaker / Digital Strategy ROI speaker / Leadership management / Lifestyle Luxury & Retail Management -…… Continue reading At Google Mumbai, Google Partner event, Corporate Training Digital Marketing and other NEWS

#55SecsOrLess to read Digital strategy and business success

#55SecsOrLess to read: Digital strategy needs to focus on the overall business strategy and not just tools or websites   Create a fundamental strategy shift: It starts within the organization, stakeholders, employees & then the consumers.   Create a seamless customer engagement, interaction, journey & touch point mapping to understand how your prospective buyers travel…… Continue reading #55SecsOrLess to read Digital strategy and business success

Happy Birthday Techdivine Creative Services

Happy Birthday Techdivine Creative Services My digital agency, turned 9today! 9 years ago, (1st March 2010) on this day, after working for 7+ years in the corporate world, I started Techdivine Creative Services with just Rs.500/- & a laptop.  As on 1st March 2019, we have catered to 70+ clients across 7 countries (India, USA,…… Continue reading Happy Birthday Techdivine Creative Services