STOP Digital marketing and Advertising. It does not work

STOP Digital marketing and Advertising. It does not work Yes, that’s right. I heard it too! Off late, there have been articles and posts about: Why digital marketing sucks? Why social media is a complete failure? Why nothing works and why the entire system stinks? Why targeted ads do not deliver? and the list goes…… Continue reading STOP Digital marketing and Advertising. It does not work

How can social media marketing boost Personal branding

How can social media marketing boost Personal branding #55SecsOrLess to Read Post series continues 6 ways to power-up your personal brand using social media: There is no need to be on every social site available. Promote across relevant social networking platforms. Don’t just keep posting your website links. Instead work on creating, designing, planning and building…… Continue reading How can social media marketing boost Personal branding

How-to succeed at social media marketing

How-to succeed at social media marketing #55SecsOrLess to Read Post series continues Here are 7 things to keep in mind to ensure your success with social media marketing: SEO: SEO today is much more than just website optimization. Include social media feed integration, image optimization and rich content marketing. Flexible strategy: Success of a social media…… Continue reading How-to succeed at social media marketing

#55SecsOrLess Facebook Ads objectives for Digital Marketing

#55SecsOrLess Facebook Ads objectives for Digital Marketing Pay Per Click campaigns are useful when you want to go beyond organic reach and focus on targeted users across demographics with paid ads.  Here is the “55 Seconds Or Less to Read” Post: Each of the TYPES OF AD options (shared as an image below) caters to different OBJECTIVES…… Continue reading #55SecsOrLess Facebook Ads objectives for Digital Marketing

Whatever you say online stays online: Legal implications

Whatever you say online stays online: Legal implications With the power of social media in terms of expressing anger, venting out frustrations etc users across the globe have made it a point to do it, well, oh so casually and frequently. You can see millions of users trolling others, making claims, defaming users and or…… Continue reading Whatever you say online stays online: Legal implications

#RIO2016 Artisto video filters and Prisma lovely useful photo apps

#RIO2016 Artisto video filters and Prisma lovely useful photo apps Rich media content created in the form of beautiful memories, moments by users is always a top-notch content to be shared on social networking sites. In fact, that is the reason for more than 65 – 70% of the users creating content today….. so that…… Continue reading #RIO2016 Artisto video filters and Prisma lovely useful photo apps

Digital Marketing Sucks: No ROI from social media: Elephant story

Digital Marketing Sucks: No ROI from social media: Elephant story The story I am going to share is one of the oldest stories I have heard in management. A business man once went to Kerala where he saw gigantic elephants tethered with a small rope that was hammered to the ground with a big nail. Now,…… Continue reading Digital Marketing Sucks: No ROI from social media: Elephant story