Gamification in Digital marketing

What is Gamification? Well, it’s the concept of applying game mechanics or game design techniques and or integrating Big Data in a way that is relevant to your digital marketing metrics, ROI and goals. It can be used by integrating apps, tools and or simple yet innovative processes with your social media marketing campaigns. The…… Continue reading Gamification in Digital marketing

I met the man who asked me, ‘where do you see yourself 10 years from now?’

I met the man who asked me, ‘where do you see yourself 10 years from now?’ Original post on LinkedIn – Click here to read Back then, I had about 7 years of work experience & was being interviewed. I responded, “heading marketing, building a brand, adding value to my organization & to it’s customers”.…… Continue reading I met the man who asked me, ‘where do you see yourself 10 years from now?’

#55SecsOrLess to read Digital strategy and business success

#55SecsOrLess to read: Digital strategy needs to focus on the overall business strategy and not just tools or websites   Create a fundamental strategy shift: It starts within the organization, stakeholders, employees & then the consumers.   Create a seamless customer engagement, interaction, journey & touch point mapping to understand how your prospective buyers travel…… Continue reading #55SecsOrLess to read Digital strategy and business success

Importance of productivity, inspiration, empathy and efficiency as leaders today

I was conducting training on entrepreneurship and leadership management at a corporate, for a team of C-suite executives. The average professional experience of the participants was 20+ years.  The organization had reached out to me asking for conducting a custom designed corporate training employee engagement program for their team of 12 Senior Leaders with an…… Continue reading Importance of productivity, inspiration, empathy and efficiency as leaders today

8 Lessons in Entrepreneurship journey

8 Lessons in Entrepreneurship journey Entrepreneurship is a marathon and not a sprint. This March 2018, I would be completing 8 years of entrepreneurship. So, I thought I could share some wonderful pointers as lessons I learnt in the 8 year entrepreneurial journey. 1) Passion is everything: Passion and hard work beat luck every single…… Continue reading 8 Lessons in Entrepreneurship journey

Business Standard Newspaper coverage as a Digital Marketing Speaker at NL Dalmia Institute of Management Studies and Research

Business Standard Newspaper coverage as a Digital Marketing Speaker at NL Dalmia Institute of Management Studies and Research     Business Standard Newspaper coverage as a Digital Marketing Speaker at NL Dalmia Institute of Management Studies and Research       DIGITAL MARKETING SPEAKER ANANTH V