Always do what’s best for your clients, even if it can cost you business

“Ananth, you have been very difficult to interact with & rigid during the past months and we Thank You as an institution for your values & morals. Long story short, PFA, agreement to conduct training for MBA students on luxury management, Digital marketing, retail marketing, during the year” This post has originally appeared here on LinkedIn https://www.linkedin.com/feed/update/urn:li:activity:6684361571185020928/ An elite management institute had approached me to deliver sessions as a Visiting faculty.…… Continue reading Always do what’s best for your clients, even if it can cost you business

Karma, Life balances itself, be patient

  This post has originally appeared here: https://www.linkedin.com/feed/update/urn:li:activity:6680707581503242240/   I wasn’t given a 5% raise when I was eligible for 15% based on my Employee review as I was among the top 3 performing employees from a total of 3500 professionals The then boss told me, you don’t get a raise based on employee feedback,…… Continue reading Karma, Life balances itself, be patient

Lessons to learn, especially for students today who are facing tough times

Lessons to learn, especially for students today who are struggling with newer job applications, avenues etc How much does this glass of water weigh? A professor in a classroom once held a glass of water in his hand & asked the students to guess how much it weighed Different students came up with different answers,…… Continue reading Lessons to learn, especially for students today who are facing tough times

Helpful guides for designing digital marketing strategy across industries and countries

Quick useful tips and guides to help you with your digital marketing strategies: 1. Analytics: Understand your prospects / customer journey, buyer persona pain areas & affinities. Look at your analytics & create content strategy that adds real value to your end users. 2. PPC: Invest in ads across platforms. Experiment with different tools that allow…… Continue reading Helpful guides for designing digital marketing strategy across industries and countries

Life lessons from failures

We always end up seeing success stories, but rarely do we know the moments that taught us lessons in failure I remember my very first batch of corporate training that I had organised 4 years ago. I got 34 registered participants, but only 2 finally showed up. I had arranged everything, venue, Internet, food, infrastructure &…… Continue reading Life lessons from failures

Why Analytics from Google, Facebook, Twitter, LinkedIn cannot be ignored

Measuring analytics from Google, Facebook, Twitter, LinkedIn This post originally appeared here: LinkedIn Analytics Ananthanarayanan V   Creating digital marketing campaigns without analytics is like shooting a moving target in the dark   Insights are integral part of a customer journey, customer experience, affinities, awareness, decision making & buying process   Analytics / metrics from…… Continue reading Why Analytics from Google, Facebook, Twitter, LinkedIn cannot be ignored

I helped a competitor and gained a friend for life

This post originally appeared here:  https://www.linkedin.com/feed/update/urn:li:activity:6656541567534366720/ With the ongoing COVID-19 pressures, small businesses have particularly taken massive beating. Our digital agency is no exception, but we are somehow pulling through for now During such difficult times its easy to avoid doing the right thing I saw a company’s social media post on twitter (a company…… Continue reading I helped a competitor and gained a friend for life

Never give up

Got a sweet email that made my day amidst all the chaos A start-up entrepreneur I had mentored almost 2 years ago, wrote to me today saying, “Thanks Ananth, even in between these tough times, I am learning to adapt, grow & be strong everyday. It’s not just management & marketing lessons you taught me,…… Continue reading Never give up

The only guide you need to empower luxury brands to engage users meaningfully

Traditional engagement marketing and advertising models are struggling, even when it comes to established brands today. As they are unable to create an engagement that keeps users / customers loyal and or interested in them. Book me as a Speaker / Visiting Faculty / Corporate Trainer for your Luxury Brand Management Digital Strategies Constantly evolving…… Continue reading The only guide you need to empower luxury brands to engage users meaningfully