Most CFOs and CMO focus on ROI success from Digital Marketing

Most CFOs and CMO focus on ROI success from Digital Marketing With rapidly evolving social media and digital marketing’s “ROI metrics, tools and process”, brand’s and their key decision makers are now focusing more on actual results.  Yes, that’s correct. It’s time to move over vanity metrics and focus on actual ROI from social media digital…… Continue reading Most CFOs and CMO focus on ROI success from Digital Marketing

STOP Digital marketing and Advertising. It does not work

STOP Digital marketing and Advertising. It does not work Yes, that’s right. I heard it too! Off late, there have been articles and posts about: Why digital marketing sucks? Why social media is a complete failure? Why nothing works and why the entire system stinks? Why targeted ads do not deliver? and the list goes…… Continue reading STOP Digital marketing and Advertising. It does not work

Five things that will ruin your successful social media campaign

Five things that will ruin your successful social media campaign There are lot of aspects like planning, design, metrics, stakeholders requirements, brand’s needs, organizational goals etc which needs to be kept in mind while executing a social media campaign. Let’s say you have taken into account all of the above, there are still chances that…… Continue reading Five things that will ruin your successful social media campaign