Organic digital marketing social media strategies that helped us deliver 323% ROI for a client brand partner restaurant in Canada during a period of 1 year:
1) Hyper-local Focus: We designed the entire communication online highlighting the organic and local ingredients used while working with Canadian farmers.
2) We designed strategies that encouraged User Generated Content (UGC) that proudly spoke about the provenance of their food, showcasing its freshness and supporting local agriculture.
3) Interactive and engaging gamification deals, offers and social media contests: We hosted interactive contests like recipe challenges or photo contests featuring customers dishes from nearby locations.
4) Social media local takeovers: We partnered with local influencers and food bloggers for social media takeovers.
5) Community building: We hosted live Q&A sessions with chefs and local heroes.
These digital marketing strategies helped us reach customers who valued sustainability, quality, organic and fresh produce. This also fostered a sense of community. By focusing on immediate areas, we could tailor messages to locals. We were also able to promote high-end dishes that were featured with seasonal ingredients sourced directly from nearby farms. Hyper-local marketing strategies organically allowed us to focus our efforts on a smaller, more targeted audience. We were able to invest the restaurant’s marketing budgets more efficiently compared to broader paid campaigns.
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