What are some of your favourite books? #WorldBookDay

What are some of your favourite books?   Today is #WorldBookDay   Here are few of mine: (Not in any particular order)   1) 100 years of Solitude: Gabriel Garcia Marquez 2) Gently falls the Bakula: Sudha Murthy 3) The Future of competition: C . K. Prahalad & Venkat Ramaswamy 4) As a man Thinketh:…… Continue reading What are some of your favourite books? #WorldBookDay

Lessons to learn, especially for students today who are facing tough times

Lessons to learn, especially for students today who are struggling with newer job applications, avenues etc How much does this glass of water weigh? A professor in a classroom once held a glass of water in his hand & asked the students to guess how much it weighed Different students came up with different answers,…… Continue reading Lessons to learn, especially for students today who are facing tough times

Corporate training for FMCG on digital marketing and brand loyalty

Brand loyalty for FMCG is clearly being put to test   So when a FMCG business reached out to us with specific idea to train their core decision making teams on things that would help them handle the sudden shift in overall environment, we put together a very customized Training program and delivered through live…… Continue reading Corporate training for FMCG on digital marketing and brand loyalty

Helpful guides for designing digital marketing strategy across industries and countries

Quick useful tips and guides to help you with your digital marketing strategies: 1. Analytics: Understand your prospects / customer journey, buyer persona pain areas & affinities. Look at your analytics & create content strategy that adds real value to your end users. 2. PPC: Invest in ads across platforms. Experiment with different tools that allow…… Continue reading Helpful guides for designing digital marketing strategy across industries and countries

Life lessons from failures

We always end up seeing success stories, but rarely do we know the moments that taught us lessons in failure I remember my very first batch of corporate training that I had organised 4 years ago. I got 34 registered participants, but only 2 finally showed up. I had arranged everything, venue, Internet, food, infrastructure &…… Continue reading Life lessons from failures

Why Analytics from Google, Facebook, Twitter, LinkedIn cannot be ignored

Measuring analytics from Google, Facebook, Twitter, LinkedIn This post originally appeared here: LinkedIn Analytics Ananthanarayanan V   Creating digital marketing campaigns without analytics is like shooting a moving target in the dark   Insights are integral part of a customer journey, customer experience, affinities, awareness, decision making & buying process   Analytics / metrics from…… Continue reading Why Analytics from Google, Facebook, Twitter, LinkedIn cannot be ignored