It took us 23 months, but we could finally do it
I have never been a fan of sponsored ads, especially across industries where User Generated Content can truly triumph with the right marketing strategies and deliver great ROI in the long run!
A client brand partner based out of Spain had reached out to us a few years ago & shared their business ideas
Based on this, we designed a completely phased digital marketing socialmedia strategy for them which included our (social media digital agency services, digital strategy ROI consulting, social media marketing training for their core team) & implemented them in a step by step manner and we were finally able to deliver the following:
– Bring down their ad spend by an average of 38% as compared to the previous years
– Increase their social media engagement by 678%
– Increase their real-time social media engagement & brand mentions by 83%
– Increase sales for their business by 39% using organic social media content
– Increase their video views organically by 67% on facebook, 218% on instagram and 79% on youtube
A big thanks to their team for their trust in our ideas, strategies & most importantly, patiently waiting when the results were taking time
Thanks to the marketing head, sales director, CFO, CMO and communication department of the client for helping us to make this happen with their two years of support, patience and trust
Remember, every time you are able to set up a social media strategy that is website or platform or ad tools independent, you are giving the power back to the customers & to your organisation!
These customers at the end of the day are the best brand ambassadors & advertisers
They can do a lot more than any great creative or sponsored ad or celebrity endorsement could, especially in the long run by bringing down customer acquisition cost, increasing sales using the power, trust & brand communication!
(Images used here are for representation purposes only)
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Article Published in the Harvard Business Review Special Issue November 2022
Ananthanarayanan V 