It’s no longer enough to have relevant and quality content. With scores of writers across websites writing exceptionally valuable and resourceful articles to extremely poor articles tells us that it’s not just about content anymore. Your network, contacts and connect makes a lot of difference when it comes to Branding yourself and your content to reach out across the right set of audiences.
Here are quick 5 Branding tips for content marketing using digital marketing:
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Trending and Optimized: Write about Topics that are trending, relevant to your industry and valuable according to your readers. Do it constantly. Consistency is the key. Use the right keywords for optimized SEO.
PPC: Use Pay Per Click advertising models to reach out and promote across Facebook posts, Blog articles etc using Google Adwords, Facebook Ads, Twitter Ads, LinkedIn Advertising and re-share your content across these platforms.
Tag: Tag your friends and peers once in a while, eg. once in two months etc so that they are not annoyed via forced reciprocation to share your articles. Also, ensure to sincerely ask their views on the same (tag users who are related to that industry and use the destination site. Eg. They might be very active on instagram and twitter but not on LinkedIn or blog.)
Reciprocate on sites like Twitter promptly: If you tag users, ensure you re-tweet or share their posts or add your comments too. There are too many users who keep incessantly tagging you to promote their content but when you do the same, they simply acknowledge with a reply to you and do not re-share or actually engage with the post on the destination site. Be aware and stay away from such users.
Use Rich media: Use images, infographics, video embeds, links etc to help them connect the topics and have a rich content consumption with relevant visuals.
Hope you found this useful.
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