Helpful guides for designing digital marketing strategy across industries and countries

Quick useful tips and guides to help you with your digital marketing strategies: 1. Analytics: Understand your prospects / customer journey, buyer persona pain areas & affinities. Look at your analytics & create content strategy that adds real value to your end users. 2. PPC: Invest in ads across platforms. Experiment with different tools that allow……

#55SecsOrLess to read: Digital marketing strategies for consumer engagement and loyalty

55 seconds or less to read: 7 digital marketing strategies for customer engagement and brand loyalty Customers today are no longer merely looking for deals and discounts but also for them to have a real connect with the brand, based on the brand message or a relatable product / service quality. Create a balanced strategy……

#55SecsOrLess To Read 3 Ways Gamification can boost your digital marketing campaign

#55SecsOrLess To Read 3 Ways Gamification can boost your digital marketing campaign To know more about Gamficiation, click here. Gamification is the concept of applying game mechanics, game design techniques or integrating Big Data in a way that is relevant to your digital marketing metrics, ROI and goals. This post is part of the 55……

#55SecsOrLess To Read Why Analytics from Google, Facebook, Twitter cannot be ignored

#55SecsOrLess To Read Why Analytics from Google, Facebook, Twitter cannot be ignored This post is part of the 55 Seconds Or Less To Read Series: Why Analytics from Google, Facebook, Twitter cannot be ignored: Creating digital marketing without Analytics today is like shooting a moving target in the dark. Insights are integral part of a……

#55SecsOrLess To Read 5 things that make you stand out as a Corporate Professional

#55SecsOrLess To Read: 5 things that make you stand out as a Corporate Professional In today’s world, it is core to be able to make yourself stand out of the crowd, to be distinct, to be recognized for all the efforts you put in at work. Why? Because, that is one of the major things which will……

#55SecsOrLess To Read 5 tips to find the balance as an entrepreneur today

#55SecsOrLess To Read 5 tips to find the balance as an entrepreneur today “No job is easy and not every job can be necessarily that fulfilling, which is why one gets paid to do the same” ~ I heard this quote from the passengers sitting next to me on an airplane this week. The two of……

#55SecsOrLess To Read Kill your Business with EGO, misplaced priorities and misinformation

#55SecsOrLess To Read – Kill your Business with EGO, misplaced priorities and misinformation Here are three sure ways to kill your brand and business in this rapidly evolving competitive world of entrepreneurship and start-ups. This post is part of the 55 Seconds Or Less To Read series. Let go of that EGO: Did you know……

#55SecsOrLess To Read – Should you disable comments on your B2B blog

#55SecsOrLess To Read – Should you disable comments on your B2B blog Someone recently shared this query with me: “I am managing a B2B blog. Should my company disable comments on the blog or would it advisable to leave them on?” Here are my views: If you have the bandwidth to manage the blog, comment moderation,……

#55SecsOrLess to Read 3 ways to kill your digital marketing strategy with digital agencies

#55SecsOrLess to Read 3 ways to kill your digital marketing strategy with digital agencies There is no doubt that brands today need “the Best Digital Marketing Professionals and the most influential digital marketing leaders” to help them design strategies that are relevant to their business unless you simply want to ‘convince’ yourself that your digital campaigns……

#55SecsOrLess to Read: Focus on Goals and not apps or website for digital marketing success

#55SecsOrLess to Read: Focus on Goals and not apps or website for digital marketing success This post is part of the 55 Seconds or Less Read series. When you focus first on goals and not on apps or websites, here is what the social media and digital marketing strategy, process, flow looks like: Step 1:……